11 Ways to Get Targeted Website Traffic

Are you struggling to get targeted website traffic to your affiliate offers and website?   What Are the Sources of Your Website Traffic?

Starting a blog these days has become easier with platforms like WordPress. However, once it’s up and running, your next big challenge is to generate more traffic to your blog or website.

11 Easy Ways to Increase Your Blog Traffic by 406% (for FREE)

Starting a blog has become easy with platforms like WordPress. But once your blog is up and running, you will find that your next big challenge is to generate more traffic to your website.,

You don’t have to be a marketing genius to promote your blog because there are proven tactics that you can use to easily increase your blog traffic to get more visitors by using these proven best practices.

In this episode, we will share some of the easiest and most tested tips to increase your blog traffic like an expert marketer.

Ready? Let’s get started.

Understanding Your Website Traffic

The first step to increasing the traffic to your website is to understand where your traffic is coming from and how people are reaching your site.   After you get a clear picture of the amount and quality of traffic from each source, you can start applying the techniques we will discuss in the next chapter.

Direct Traffic

When a user types your URL bookmarks your page, directly,  or clicks through from a non-web document, such as a slide deck or an eBook, Google considers that as direct traffic. Also, any pages with a missing or broken tracking code or improper redirection end up here. When a user moves from a secure HTTPS address to an unsecured HTTP, you’ll see them all as direct traffic.

There’s no reason to increase direct traffic to your website, but you do need to keep an eye on it. You should identify any pages that get lots of direct traffic and check them regularly.

Organic Traffic (SEO)

All visitors who reached your site after entering a query in a search engine, such as Google, Bing, or Yandex, will contribute to your organic traffic. You earn this type of traffic with good SEO. Both inbound marketing and content marketing are strategies that generate organic traffic through SEO.

PPC (pay per click) is a performance-based advertising model that applies keyword targeting on search engines and other platforms. It lets you boost traffic quickly while giving you control over ad spend and audience targeting. You need to track paid traffic from search engine marketing (SEM) to stay in control and optimize your digital strategy.

Paid Traffic (SEM/PPC)

Pay Per Click (PPC) is a performance-based advertising model that applies keyword targeting on search engines and other platforms. It lets you boost traffic quickly while giving you control over your ad spend and audience targeting. You should routinely track paid traffic from search engine marketing (SEM) to stay in control and optimize your digital strategy.

Display Ads

Display ads are considered part of SEM and offer a great way to draw more attention to your site. The traffic generated through banners or ads displayed on display advertising networks such as Google AdSense and Apple Search Ads, or other websites is aggregated under display ad traffic.

How to Increase Website Traffic -11 Tactics

How to increase the traffic to your website depends on efficient website traffic analysis and optimization. Here are 11 strategies that you can start implementing today to increase traffic to your website.

1. Perform Keyword Research

You should always include relevant keywords in your content. Keywords should be used naturally, and not stuffed into the content so much that they distract the reader or detract from the main idea of your content. It’s important to use keywords throughout the content, like the meta description, the page title, the URL, headers and a few times throughout the piece.

You can use tools like Moz, Ahrefs, and SEMrush for keyword research. These tools show what keywords competitors are using, how often people are searching for specific keywords, how expensive the keyword is for pay-per-click ads, related keywords, and much more valuable information to guide keyword strategy. Hiring an SEO agency is always an option, as well, as they can offer valuable insights and perform audits to identify issues that may be keeping your site from being shown in search engines.

 2. Create Remarkable Content

It’s not enough just to post content; you need to create remarkable content that’s memorable and cuts through the noise. In fact, useful and memorable content is one of the top methods used to increase website traffic.

People are constantly using Google to find specific, thorough answers to their questions, and your content should be there to provide those answers and solutions. It has been shown that websites that feature blog content often generate 434% more search engine-indexed pages than those without it. Additionally, sites that release more than 16 posts per month receive almost 3.5 times more traffic than those that publish zero to four articles.

The simple lesson is that your website traffic should increase if you give your content some thought, post frequently, and learn what your audience wants to read.

3. Keep Active Social Media Pages

Your social media presence is crucial for drawing customers. It should be utilized in the following ways to boost website traffic:

Post content across all of your social media platforms (blogs, e-books, white papers, infographics, videos, etc.).

Respond to followers’ comments, repost their content, and tag them in your posts to engage with them.

Use appropriate hashtags

Whenever new content is published, update the link in your bio to promote it.

Change the cover image to highlight fresh content

Influencers that might be interested in the topic should be tagged

To get visitors to click the link to the material, include alluring details from it.

Respond to inquiries from other people and include connections to your stuff.

4. Send Email Newsletters

One efficient method of boosting website traffic is by promoting content through email newsletters. A few email marketing recommended practices are listed below:

Both the subject line and the body of the email should contain intriguing details from the material.

Add a button or link so that readers can access more content by clicking it.

Emails should be mobile-friendly. Given that 46% of email opens occur on mobile devices, links should be obvious.

Use personalization strategies by including the subscriber’s name.

Utilize professionally prepared templates to give the email a pleasing aesthetic appearance.

Run A/B testing to see which email versions get more opens and clicks.

5. Focus on evergreen topics

While news and popular topics may temporarily increase your traffic, they are not worth the time and effort. Focus your material on subjects that your audience will always find interesting. Over time, these evergreen posts will attract traffic and links, especially if you update them frequently (more on that later).

6. Incorporate video

While text-based material is fine and all, videos may draw more viewers and keep them interested. Here are a few strategies for utilizing video to increase website traffic:

Include videos in your blog entries so that they can be found through video search engines.

To increase your YouTube ranking, use SEO, and then include connections to your website in the video description.

Directly in your video, provide call-to-action buttons that link viewers to your website.

7. Promote your content on social

While producing excellent material is great, hoping that people will find it is just will not do.  You should promote your content on the social media platforms that your audience uses most frequently. While Google Business posts can help your website appear in local search results, Twitter is best for quick, succinct, and alluring links. B2C goods companies may have excellent success on image-heavy social media platforms like Pinterest and Instagram.

Not only will this increase traffic to your website, but the more people that read your content, the more probable it is that you will receive the previously mentioned backlinks.

8. Start a Podcast

In the United States alone, there were 75 million podcast listeners in 2018, and it is anticipated that there will be 164 million by 2024.

Due to its rising popularity, podcasting is a fantastic method for driving traffic. In addition to employing voice advertising to promote your website name and the pertinent content you stated in the podcast description, you can also offer links to those items.

9. Use Advertising to Increase Website Traffic

Using sponsored search, social media, and display ads to advertise can be an effective strategy to boost website traffic.

Before spending a lot of money on an option, it’s vital to create budgets and goals because each has advantages and disadvantages. For example, users can block display advertisements, and the average cost per click for Google Ads on the search network is between $1 and $2 per click.

For instance, when doing pay-per-click (PPC) ads, it’s critical to start with one campaign and a few different ad groups containing the keywords you want to target most. Once campaigns begin, see how audiences behave with various keywords. Maybe one keyword only resulted in impressions, which didn’t increase website traffic, while another resulted in clicks and conversions.

10. Engage online

Being involved in internet forums and on websites that are pertinent to your business and community is free and it will increase traffic to your website.

You should participate in discussions about your sector, leave comments on blogs and social media posts, and respond to queries that people submit.

You will gain more exposure and profile views the more you interact with your community.

11. Build out your backlinks

Backlinks are another important component to SEO. When an external site links to your site, it’s signaling to Google that your site is trustworthy and relevant to the words in the anchor text (the clickable words) Beyond SEO, backlinks have the potential to drive traffic to your store in and of themselves. Users on those sites may click through and explore yours hopefully leading to a purchase.

Website Traffic Is Waiting For You

Driving traffic to your website is a never-ending task, but it also produces results long after you start. There are many ways for potential clients to locate your website; all you have to do is choose the one that will benefit your company the most. To see a large increase in traffic, incorporate one of these strategies into your demand creation strategy for the upcoming quarter.