Some businesses create their FaceBook FanPage and think their job is done. The truth is? it?s
just beginning!?Your FaceBook FanPage will never get off the ground unless you increase the?Facebook fanpage engagement?between you?and those who visit and post.
Fortunately, building a community and making your Facebook Page come alive as an entity in
its own right is absurdly easy? as long as you know what to do.
Here are twenty-one proven strategies to help you create strong Facebook Pages that are, as
one poster put it, ?just hopping!?
1.?Mix your media on Your FaceBook FanPage
Don?t always just share photos or just share text. Showcase a longer??Notes? post. Post videos as well as photos. And do share infographics, when you find?an apt one: Not only do you have the power of the Edgerank algorithm assigning high?photo value to your infographic ? you get to share really interesting or useful information?in an instant visual format.
2. Use contests.
As with any other form of media, don?t overdo this ?but a good strategy to increase your Facebook fanpage engagement is to hold a regular contest on a regular day of the week or month. ?
Always posting your contest on the same day creates habitual viewing. People start to?look forward to the feature.?A good rule of thumb? The more trivial, fun and silly the prize, the more often you can?feature the contest. The more high end with ?wow? factor your prize, the rarer your?contest should be.
3. Don?t be afraid to occasionally throw in the truly fascinating ?human interest??story on your FanPage
Human interest stories touch everybody ? and are usually high in entertainment value,?quickly going viral. vWhat makes for strong entertainment value? When something is unexpected, ?outrageous ? or just sometimes even just plain odd.??So occasionally employ these stories to increase your Facebook fanpage engagement even if it?s normally not the type of post your business-focused Page showcases.
4. Consider using Suggested Posts
What?s the difference between a ?Suggested Post??and a Sponsored Story? ?Sponsored stories have to come from connections of your target viewer, whereas?Suggested Posts can appear directly from your company to any member of a?demographic you target. ?The whole key would be to be very, very careful in your targeting.
5. Show followers how to find FaceBook FanPage they?ve subscribed to quickly
One of the most?common reasons given for never visiting a Page again? ? I couldn?t figure out how to find?it.??Let your followers know they can instantly access Pages (not just yours) by pointing out ?the options in their left-hand, vertical navigation menu.?Sure, you could just tell them how to find your Page alone ? but show them this ?easy?method, and you will probably reap more visits!
6. ?Use ?fill-in-the-blank? questions.
When you aim the right question towards the right?audience, these are almost irresistible ? even in text format!?Note that this simple and rather contrived question generated four times as many?responses as it generated ?Likes?. ?Now that?s interaction!
7. Use your FaceBook FanPage cover section tabs wisely.
This little row of tabs is prime real estate on your?Facebook Page, so swap and hide any tabs that don?t actively increase engagement (for?example, your Map tab, if your business is not local; or your ?Likes? tab, which is 
only?there for vanity) with tabs that can make people interact. ?You won?t have any choice concerning your ?About? section and ?Photos? tab ? but you?can interchange any other tabs you?ve added. You can also combine a custom tab with a catchy, short title ? ?Deals and Steals? ??with a simple call to action to further encourage followers to click on it. (?Sign Up for?Email?. (Top marks for soliciting subscribers!). ?You can??offer Customer Service via a??Need Help?? tab, reinforcing?it with a ?Contact Us? call to action.
8. Throw in the odd quiz
Another way to vary your content while maintaining a high?level of interactivity on your Facebook Fanpage: Serve up quiz-type posts where the viewer has to take some type?of action. ?You can leverage it even more by adding a personal questionge.
9. If you have a cute logo, feature it in photos and ask questions or run caption?contests.
10. Share specialty-interest information and juicy tips your viewers really want to?know.
Again, the whole key to this is making sure you?ve gauged your audience?correctly. ?Do your best to provide tips that really get them excited ? then take it one step furtherby?answering questions for those who comment on problems with the tip suggested.
11. Make your ?About? bio description all about your followers!
Letting your Facebook FanPage viewers?and followers know the FanPage is really ?theirs? can hook people in and lead to?engagement.
12. Answer questions.
The only exception to this would be if you?re such a big celebrity?that you actually need to discourage people getting too personal. But for the rest of the?world (particularly small businesses) the more interaction between you and your?commenters and posters, the better.
13. Don?t be too commercial or cold!
People use Facebook for social connection and?entertainment. If your Page or Page posts come across as too commercial or impersonal?? or worse, reads like an advertisement ? you?ll not only put readers off and possibly?annoy them, you?ll actively discourage or kill all chance at interaction.
14. Use polls.
People love to give their opinion. As long as your main question isn?t too?bland or generic, and you haven?t given your audience members too many choices, you?stand a higher-than-average chance of gaining some interaction
15. Give your page personality.
You want people to feel like your post is coming from a?friend ? not some official announcement machine. And that your voice is real. ?Adding a personal photos, pictures of your lifestyle, etc.
16. Pay attention to your followers.
There?s one celebrity that pays as much attention to?his feedback as his fans pay to him. You can do this as well by commenting on and liking comments made by your fans. ?You can also feature a post made by a fan to show that you are paying attention.
17. ?Give your followers a delicious, unexpected deal sometimes.
If there is a sale of some sort available that you are aware of or some other special deal, share it with your fans?(and makes some sales).
18. Don?t shy away from controversial posts.
You should never, ever post strictly to cash?in on shock value ? but featuring a controversial question or link can really increase?engagement. One rule of thumb, however: Don?t post solely to vent your feelings ? post?because you think it?s something everyone should care about (or at least, your fans).
19. ?Acknowledge your commenters whenever possible.
People like to feel important. So if a fan’s comments are interesting or make a really good point, respond to it and personalize your response.
20. ?Don?t automate posts.
You can preschedule in emergencies ? such as, you?re going to?be away for four days ? but just remember that even the best pre-scheduled post can?result in a drop in engagement if (a) it feels out of context (b) it feels impersonal or?canned? and (c) you?re not there to answer or acknowledge.
21. ?Wake your readers up!
Spectacular or unusual photos are a great way to do this. ?And now that your eyeballs are vibrating and your mind is awake, off you go and?increase your Facebook Page?s interactivity quotient!
Want to learn more about Facebook Marketing and How to Build up Your FanPage… If so ?Click HERE for a?FREE 1 Hr 45 Min training Video which exposes a Simple Scientific Formula to Get 25+ Fans and 36+ Leads PER DAY on FaceBook in 60 minutes or Less!
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