Setting up an Authority Website in order to bring business into your business is an essential step in establishing yourself as an expert that people should listen to. If you pay attention to advertisements on television or in magazines, you will notice that, alongside the bullet-point information in the ads, there is almost invariably a URL for their website. The Internet is a serious business tool for the biggest companies, and the smaller companies use it too as it is often cheaper and more effective than going ahead with simple old fashioned business practices. Advertising, for one thing, costs a lot more in print and in public than it does online.
A good Authority website, then, can be the difference between your business sinking and swimming. There are certain things that can turn a potential customer off a company just from a short view of a website. These are simple things, but they can cost you big money if you allow them to.
7 Things That Will Destroy The Effectiveness of Your Authority Website
Duplicate Content
Never copy and paste the content from other websites or sources. One of the ways that you should use to drive traffic to your authority website is by creating unique content that answers the questions of your target audience. If you copy and paste material directly from another website, then the master of the google-verse will punish you. Also, be ready to face legal actions from the actual owners.
Lack of a Clear Consistent Message Throughout Your Authority Website
You should always have a clear message for your site visitors. Explain what your site is about and how your visitors can benefit from your information, products and services. Every article or video that you post should have a purpose!
Poor Writing/Bad Content
You should always create content that is relevant to your audience. Your content should answer some of the pressing questions and issues that your target audience has and it should be well written and grammatically correct.
Broken Links and Improper Linking
Make Sure that you have no broken links and that your links take your readers to pages that are pertinent to the subject at hand.
Keyword stuffing.
Back in the day, one way to get the search engines to rank your site was by “stuffing” your content with keywords… Or having a keyword that you want to rank for “stuffed” into your content multiple times. The search engines have gotten smarter and these days, this will cause your site to be penalized.
Long chunks of text.
The attention spans of the average internet surfers is very very short! So, to keep the attention of your readers, break your content into short, meaningful paragraphs and use proper headlines and sub-headlines.
No Calls to Action
What is the purpose of your site? Is it Lead generation? Direct Sales? Regardless of the purpose of your site and your content, make sure that you drive your site visitors to the next action by
placing appropriate Calls to Action buttons and phrases. People need to be told what to do next… So make sure that you tell them by having good calls to action throughout your site and content.
Bonus:
Below is just a few additional things that you should avoid when creating content on your Authority website.
Poor use of images – The wrong image, the wrong size, the wrong placement – these are just three things that can make a potential customer’s mind wander. And if you let their mind wander, it may just wander all the way over to one of your competitors.
Personal Twitter/Facebook Feed – Do Not show your personal social media feeds on your professional site.
All Caps Content – All Caps content is harder to read. All Caps content creates a rectangular form which is harder on both our eyes and brain. We tend to read words by shape, not by individual letters, and choosing all caps gives the appearance that you are shouting at your readers.
Remember, your authority website is one of the major tools in your marketing arsenal that help you to build your credibility in the marketplace, so do your best to avoid these pitfalls, and you will be on your way to building an Authority Website that attracts your target audience to you and will help you build your business.
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