I have an old Network Marketing adage for you… “It doesn’t matter what works. It only matters what duplicates.”
What do I mean by that?
Well, there are a few of you out there who are very skilled and talented at making fancy things work. You have contacts in government and huge corporations, and you have all of these networking abilities. And you can get trapped by this skill because even if it works for you, it certainly won’t duplicate for you.
And when it doesn’t duplicate, you don’t get all of the benefits of Network Marketing.
You see, the beauty of Network Marketing is that by getting a large group of people to do a few simple things over a sustained period of time, you can start with your income coming from 100% of your effort and end with 1% coming from your effort and 99% from a large group of people around the world.
You want freedom, leverage, and sustainability. But you can’t get that by doing something fancy. You have to think about what duplicates.
So, ask yourself, “Is what I’m doing every day something that every single person in my organization can do every day?”
If they can’t do what you’re doing, then you’ve got to change it to something that can be done by everyone in your organization every day. That’s why third-party tools and stories are so important. They level the playing field so that you can have duplication. Simple systems like that allow you to create a way for duplication to have a chance at survival.
You can kill duplication by getting fancy. Or you can foster duplication by keeping it simple, third-party, around stories, and around simple systems.
It doesn’t matter what works. It only matters what duplicates.
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