The #1 Reason Why People Fail In Their Online Marketing Efforts.
Years ago, when I first started venturing into the business world, One of the first business models that I tried was network marketing.
Now, I still believe that network marketing is a viable business model, but most people don’t make any money in it and I believe that the reason that so many people fail to build a viable business with that model is that most of the people who get into network marketing just don’t understand the “marketing” part of the business.
This is, in my opinion, the number one reason why people fail in their online marketing efforts.
They believe that they can just spam their links on Facebook and Twitter and that people will just click their links and they will get rich overnight. I know, because, that’s exactly what I was doing.
In fact, just the other day, I saw a leader of a network marketing group tell their “students” to post something about their opportunity and
tag everyone they knew.
This is not marketing. This is just spamming…
According to The American Marketing Association marketing is…
“the activity, set of institutions,
and processes for creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners, and society at large.”
In short, marketing is…
Communicating offerings that have VALUE for customers, clients..etc.
If your product service does not provide value to your prospective customers, clients, and business partners,
You will not be able to sell anything.
Remember, your job as a marketer is to serve others by helping them solve their problem.
In fact, if you have a product, service, or solution that helps people solve their problems,
you have a moral obligation to help them by exposing them to your solution.. If you focus on just “making money” you probably won’t make much money.
People can sense your intention and your desperation will bleed through in your
communications.
So get the dollars out of your eyes and focus on helping as many people as you can.
If you approach your business from this perspective, you will make more sales.
So, when you get started in the morning, ask yourself the following questions…
- “How many people can I help/serve?”
- “How, can I help more people today? “
- “How can I provide more service to my current customers and business partners?”
Pay it forward!
One way that you can get new customers is to provide to your prospective customers and
partners is to lead with value!
Start serving them by providing them with service BEFORE they pay you a dime.
Doing this helps your business in multiple ways…
- If you start by providing value, and you do it well, your they will come back to you
to see if perhaps you can serve them at a higher level. - It puts them in your debt. I believe that most people believe in reciprocity. By providing high-quality service for free, most people will feel that they owe you..
- You get them in your funnel.
Now if you haven’t heard of a sales funnel, basically, it’s the process where you get
people who didn’t know about you or your business to become paying customers.
If you do this right, you get to communicate with your customers, and over time, build and nurture a relationship with them and turn them into
paying customers and fans of your brand.
Another reason that many businesses fail is that they just don’t have enough people “coming through their doors”. As an online marketer, you need to have people coming to your website every day (traffic) and then you need a way to convert that traffic into leads.
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