How to Get Started with Email Marketing – Part 1
The single most successful way to do this is via email marketing, whether you run a business, a website, or a blog and want to grow your audience and interaction.
Almost all top marketers will tell you this if you pay attention to them. They almost always claim that email is the most crucial component of their marketing and the factor that contributed to their success.
There is a valid explanation for this, too. Or ten…
You can communicate with your audience very directly by using email marketing. In contrast to other means of marketing, you will be able to communicate with your audience directly through their email inboxes without the need for a middleman. That implies that you are not dependent on a social media site like Facebook or Twitter or vulnerable to prospective changes in policy that might make your messages unheard. Not very long ago, Facebook decided to modify its system so that only a portion of posts from pages reached followers.
Your emails are delivered directly to the recipients when you utilize email. Nothing can stop you from communicating with them, and you are confident that the recipient will get every message you send.
It implies that even if Facebook decides to deactivate your account for no apparent reason (this has really occurred to me), or if they decide to cancel their accounts, you won’t lose your extensive list of subscribers.
You and the subscribers have a direct relationship in this situation. However, that barely scratches the surface of what makes email marketing so effective.
As you’ll see in the remaining sections of this research, email marketing has a ton additional benefits, which should encourage you to devote more time and effort to it.
By the time you’ve finished reading this, you’ll understand exactly why email marketing is an important component of your online business, and will eagerly read the rest of this online mini-course.
First A Few Stats…
Let’s first look at some statistics that demonstrate how effective email marketing is and how it is changing business.
Did you know the following stats?
The ROI for email marketing is 4,300%.
- 91% of consumers check their email every day (the majority check it much more often!)
- According to surveys, email marketing is more profitable than PPC, affiliate marketing, content marketing, display advertising, mobile advertising, and social media marketing.
- 66% of American adults over 15 have bought something as a direct result of email marketing.
- One-third of customers claim to only open emails based on the subject line.
So, what does all of this all tell us?
Let’s start by thinking about ROI. The low barrier to entry is the real driver of email marketing’s high return on investment.
ROI stands for “return on investment,” which is the difference between the money you make and the money you spent to get there.
You simply have to pay for an autoresponder in email marketing. After creating an autoresponder account, the only thing left to do is to write the emails and guess how much it costs to send an email… Absolutely nothing… except for your time and it doesn’t really require much time either. In short, email marketing is a really quick and cost effective way to begin marketing.
Another interesting stat is the that 91% of consumers check their email every single day. And though that’s a huge number, the real percentage is probably much higher than that. The reality is that most of us check our phones not only every single day but several times throughout the day.
The reason for this is that we receive a notification every time a new email arrives. It’s much harder to miss an email than it is to miss a Facebook post or a tweet on Twitter tweet.
With email, you not only check your inbox frequently but also receive notifications whenever a new message arrives.
4 Reasons You NEED to Invest in Email Marketing
Here are some of the top reasons that you should invest n email marketing:
1. Email Marketing is More Personal
Simply put, email marketing is far more personal than other types of marketing, which is the first and most crucial factor to take into account. You are messaging someone in their inbox when you send them an email, which means that your message will be shown alongside messages from their friends and family as well as all the other things they signed up for.
Your messages are suddenly parsed and interpreted in a different way. Your email message will assume the same relevance as the correspondence in the folder because it has suddenly been placed there.
It is your responsibility as a marketer to capitalize on this as well by ensuring that your content is presented in a way that seems direct and personal. This will have a lot better impact on readers and increase their propensity to sit up and pay attention to what you’re saying. Individuals prefer messaging from other people, not from businesses.
2. Email Marketing is Immediate
You have complete control over your message when using email marketing, including the moment at which it is sent.
You can post a message on Facebook or Twitter in the hopes that your followers will read it at some point in the near future.
However, as we’ve already established, email marketing means that your subscribers will feel a tingle in their pockets as soon as the fresh 8 message arrives. Even if they have a number of unread messages, they will still frequently check their messages to delete those unread contacts throughout the day. This is because they won’t receive notifications for every new message.
Now since you can timing when your message is seen, you have some control over the receivers’ emotional states at the moment of your message’s delivery and their potential reactions.
This is essential because, just like in comedy, timing is vital in marketing. You can take advantage of current events or the fact that your subscribers are probably sleepy and therefore more impulsive if you can deliver a message at the correct moment. No other kind of marketing can give you this level of control.
In the upcoming reports, we’ll learn more about how to use timing in email marketing.
3. Permission Is Required for Email Marketing
Since it increases the effectiveness and impact of every communication, this is actually a crucial component of email marketing.
The plain truth is that you must get he recipient’s express consent before sending them any marketing emails. And to get that authorization, you need their email address and other contact information. They cannot possibly do this by accident because it is not as simple as clicking “like.”
You might initially assume that this would be a bad thing. After all, it implies that your mailing list will be significantly smaller and that your subscribers may be less likely to subscribe.
However, that is actually a good thing. An enormous plus. Why? As a result, your contacts are of considerably higher quality. In marketing, quality always outperforms quantity, and by a significant margin.
Your recipients will read your messages and be far more likely to click “purchase” or forward the message to friends if they truly want to be there and are interested in signing up.
Additionally, the act of providing you with their email address strengthens that trust. When someone gives you their email and invites you to message them, they are showing that they trust you not to abuse that power and that they value your ideas enough to give up some of their privacy. They ‘join’ your movement in this manner.
Again, we’ll look at how you can ensure your contacts are 100% valuable and the right fit for your list in future instalments.
4. Email Marketing Enables Wise Data Use
Something that a lot of eBooks and blogs don’t touch on is just how much data you get when you use email marketing, or how flexibly you can use that data. With email marketing, you’ll be able to sort your contacts into categories, so that you can choose to target only the right kind of recipient with your messages. That might mean that you send messages only to people of a certain age, a certain gender or in a certain location – and this can drastically increase your conversion rates.
However, email marketing also makes it possible to keep track of interaction. You can use cookies in order to see which of your subscribers are actually reading the messages you’re sending and which aren’t. You can also see which of your subscribers are visiting your site and even whether or not some of them might have looked at your products.
All this means you can see which leads are cool, warm and ‘hot’ and in turn, that means you’ll be able to try and convert only the right recipients that are likely to be tempted and not likely to be frustrated at your contact.
On top of that, seeing this kind of information can help you to design better campaigns – by seeing which types of message get opened the most and which types of recipients are more receptive to your message (so that you can try and get more like them).
In short, email marketing gives you control over numerous very important metrics which allows you to target precisely the right people at precisely the right times.
When you combine all these different factors, you have a method of marketing that is simply unparalleled. Many marketers and business owners will put it off as it seems like a lot of work but in reality, once it is set up and you understand how it works, it couldn’t be simpler. And the pay off is enormous. Email marketing absolutely MUST be a part of your marketing strategy and over the rest of this course you’re going to learn how to take advantage of it in a MASSIVE way.
Buckle in!
