Looking up at a mountain of tasks and projects… Let life happen at your own pace – But never stop. Persist until you Succeed
3 Signs of Feeling Burned Out – Motivational Monday
Burnout is described as “in a state of physical or mental collapse caused by overwork or stress”. We’ve all been there at one point or another, where you start to feel drained and dissatisfied with your daily existence. There’s so much going on, so many projects and tasks that need to be completed, so much progress you could be making, and there are issues at home… Just the perfect storm of stressful topics to make you feel small and inadequate. If this is something you’ve experienced or you feel like right now, my friend, you may be experiencing burnout.
I wanted to make a quick list of signs you should be looking for – indicators that you need to take action!
Simple tasks become a grind
There is an email that needs to be sent, a form to be filled out, or a meeting to attend that becomes MONUMENTAL. It’s a struggle to type out a 300 letter email, or you can’t put information together for the meeting. SOLUTION: Meet with your peers and prioritize. This is an amazing way to communicate that you may be overloaded. Having
Exhausted and Distracted
When the workday ends, and home life begins, you may be so tired or worn out that you don’t enjoy your free time. Instead of spending enjoying quality time with family or even doing chores, it’s easier to lie around the house and think “What’s the point” SOLUTION: Unplug. When your day ends, your working mind ends. Instead of sitting on the couch dreading the sunrise, wake up early and enjoy it. My point is, get some good sleep, relax, and get out of the misery. It can be difficult, but like all things, the first steps are the worst. After that, it only gets better.
Negative Self-Worth
You may have a meeting or a task coming up in the next few hours that you do not feel prepared for. In some cases, you may not even feel qualified to sit with your peers. Quality work begins to give way to feelings of self-doubt. SOLUTION: Take a step back and acknowledge this FACT: You made it to your station because of the great things you have produced. You are in these meetings, you have better responsibilities because you have proven to be a go-to person and you can continue to do so.
Don’t let burnout make you dread another beautiful day on this planet. Take steps now to address your discontent.
Thanks again for reading this week’s blog post.
Be sure to check out my Facebook and Instagram accounts for daily motivational and inspirational content.
The reason why many people do not make money with e-mail marketing is that they copy other e-mail marketers who force their way into people’s inboxes by making offer after offer.
They hammer a brand new offer almost every single day. The claims they make are “game-changing”, “once in a lifetime opportunity”, “ground floor”.
People who are successful in e-mail marketing build an audience. When you collect e-mails, you are playing the long game. Your goal is to give a great experience. and treat your list with respect. Treat them like humans.
Speaking to the right avatar
For years, I tried to cater to everyone. I learned the hard way that the key is to serve one type of core customer.
In order to help my avatar reach a specific outcome, these are the questions I had to ask:
What are their aspirations?
What steps do they need to do in order to hit the goals they’ve set for themselves?
What is holding them back? What are they afraid of, or excuses that they must overcome to achieve their goals?
What solution can you give them to help them with their problem? What value, can you offer them?
Meet Susie, my perfect avatar
Susie is 40 years old
She has two kids and is a stay at home mom
Her husband is working full-time while she takes care of the household and the kids, but she is worried about their finances
She’s currently not making any income and wants to contribute to the household
She has searched on Google endlessly on how to make an income online but has left her confused, and overwhelmed
She doesn’t know how to get started with an online business
She doesn’t have any kind of structure in terms of how to start a business
She’s starting to second guess herself to see if starting a business is worth it
Step 1: Identify the audience you are speaking to – Speak to one group of people. In my example, I speak to other females that are just like Susie.
Step 2: Identify their problems – What are their pains and frustrations? What keeps them up at night?
Step 3: Understand their desires – This is important because you want to know their wants, needs, and desires. Know this and you can make lots of money.
Step 4: Understand their dreams – What outcome are they looking to get out of this experience?
Step 5: Understand their fears – What is holding them back from achieving their goals?
Step 6: Your solution – What will you recommend to them? How can your solution help them?
If you can help your perfect avatar move one step closer to their goal, you have gained their trust.
Become an attractive character
The Attractive Character comes directly from Russell Brunson’s DotCom Secrets book. (If you haven’t read Dot Com Secrets yet or you don’t know who Russell Brunson is, stop everything you’re doing and get yourself a free copy by clicking here).
Your Attractive Character is the person your audience will connect with.
Think of The Rock, Oprah, Michael Jordan, Tom Cruise, to name a few.
The Attractive Character is the person that will prove to your audience that their goals, dreams, and ambitions are possible.
An attractive character allows you to connect with your dream customer as a marketing strategy. It doesn’t matter whether, on e-mail, Facebook, Instagram or YouTube, your Attractive Character will draw people to you.
There are 4 elements you need for an attractive character:
Your Backstory
Your Parables (little stories)
Your Character Flaws
Your Polarity
The Soap Opera Sequence
The key to using email marketing effectively is to hold your audience’s interest. You have to make them excited to open your next email.
How do you do that in an age where attention spans are short and the options seem endless?
Create a soap opera sequence.
And, we’re not talking about handing your company to your competition. It’s a method of sprinkling a bit of drama and suspense to your emails.
Generally, it is a series of five emails that are sent out over the course of five days to an email subscriber.
The sole purpose of a Soap Opera Sequence is to tell an emotional story similar to a TV Soap Opera but in an e-mail setting to build the know, like and trust factor. All while this is happening, your subscriber wants to be engaged and entertained.
You want to do this because eventually, you’ll be making offers to this audience of e-mail subscribers when they trust you.
For my own soap opera email sequence, I have 5 emails with one email sent out each day and I tell my story of how I started an online business. Where I was before I started, and where I am now.
Here’s typically what the 5-day email sequence looks like:
Day #1: Setting the stage
Day #2: Drama and backstory
Day #3: Epiphany
Day #4: Hidden benefits
Day #5: Urgency: Call to action also known as a CTA
At the end of each e-mail, you want to keep the audience engaged by including an open loop. An open loop is like a cliffhanger when you watch your favorite TV show that makes them look forward to the next e-mail.
Final thoughts
Email often gets sold as a magic bullet in the world of online marketing when it’s actually just one of many actions to convert leads into customers.
Before focusing on email, ask yourself: Is email really our biggest opportunity for improvement right now? And if not, what is?
I would also like to recommend that you take a look at my review of DotCom secrets. The Seinfeld Sequence was taught inside this book.
Dotcom Secrets is an absolutely game-changing book. Some of the advice inside the book has changed how I approach my email marketing. So, do yourself a favor and click here to get your free copy!
For about as long as people have been selling products, they’ve been thinking about where to find customers and how to reach them. The classic sales and marketing funnels date back to the late 1800s and provide a simple metaphor to think about the path a customer takes on the way to purchase.
Building a sales funnel is like building something from lego pieces. You have this set of pieces and you just have to connect them together.
The building blocks of a sales funnel is a model of how to take a visitor from prospect to customer. It can also be used as a starting point in building a journey map.
The building blocks have 4 categories – a few of them for each step of the customer journey:
Pre-frame bridge
Quizzes
You can see many of them on all of the internet, especially on Facebook. Why quizzes are great is because you can ask for an email address in exchange for the result. You can also put viewers into different segments (funnels), depending on their answers. Quizzes give quick results. People love quick results.
Blog articles
They are great for cold traffic resulting from an ad or a google search. Most likely they will work better if they are placed on a third-party website. they are good to pre-frame any topic. For example, compare existing solutions on the market with an explanation of why your solution is better.
News website
The news tends to grab more attention than other non-news information. The downside is that they have a shorter life, but usually, it’s worth writing to them.
Videos
They are great for pre-framing material, such as testimonials. You can use them to educate viewers. As with every other element, don’t forget about a strong call-to-action.
Email
Pre-framing via email works well if you’re using JV partners to endorse you or buy a solo ad.
Bridge pages
These are great when wanting to educate people and give them background information. These pages have a call-to-action leading to the product page. These are also known as pre-sell pages. Connecting the visitor from the landing page to the sales page.
This element is kind of obsolete now, but it still has some use in special circumstances.
Squeeze page
This is a very simple page that looks like a popup, where the user has only two choices – give their email address to go forward or leave the page. They are very effective.
Squeeze pop
These are like squeeze pages, but you can place them in many places on the same page.
Free plus shipping, two-step form
In the first step, the user is asked for an email with some personal information. In the second step, he is asked to pay for the shipping. So, we have two steps in one form – qualifying subscribers and qualifying buyers.
Webinar registration
Free webinars are great to generate leads. Also, take them to the next step in the sale process.
Free account
It works very well with software and membership programs. Where the user can sign up for a free trial and if it’s something they see using, they will upgrade to a paid subscription.
Exit pop
Once people want to leave your site show them a popup with a great headline. This is the last chance to get their email address before they leave your site.
Qualifying buyers
Free plus shipping offer
This is my favorite way to qualify buyers. This way they are willing to pay for a
Trial
A very low-cost trial offer is also a great way to qualify buyers.
Tripwire
You can offer one part of your product for a very small price – like seven dollars.
Self-liquidating offers (SLO)
Some of your offers, like free-plus-shipping, may lose you money, this offer will help you get your money back. It’s a more expensive one, between $ 37-$ 97 dollars. People need a strong bond with your Attractive Character to buy these types of products.
Straight sale
A regular sale with one of your high-ticket items (between $ 97-$ 5,000 dollars or higher).
Usually, these are additional offers that complete the value of the initial one.
Down-sales
When a buyer refuses your one-time offer, you can try to sell them a regular payment plan version.
Affiliate recommendation
When the buyer finishes all the purchasing steps and is on the “thank you” page, you can link him to other offers he might be interested in.
Final thoughts
Most of the time, the very first funnel you build may not make you profitable. In fact, the goal of your first funnel is to acquire customers and to breakeven.
As you get better at this, you will come across several new strategies and techniques to filter more people through your business.
You have made it to the end. By “end”, I really mean the beginning. Now that you’ve gone through the concept and the recipe, you’re ready to build your own sales funnel.
Love it or hate it, just about every small business owner now has a business page on Yelp. With 142 million unique users per month, Yelp is one of the hottest marketing spaces online, competing with the likes of Google and Facebook.
According to a Nielsen study, Yelp isn’t too bad at driving sales either – 4 out of 5 Yelp users stated that they visit Yelp when prepared to spend money and 35% of Yelp users will visit a searched business within 24 hours of searching. Cha-ching!
Let’s face it, people aren’t looking in the yellow pages anymore for local business recommendations. For example, when diners are looking for new restaurants to eat at, they’re going to the internet to find them, which is why it’s so important for restaurants to have an online presence.
Can you afford$ 3.00 a day to change your life? Click here now!
Yelp is important because it is emerging as the leading consumer review site for many types of businesses and it currently receives high priority from the Google Search Engine results
As the internet has rapidly replaced the yellow pages for finding local business information, it is more important than ever to have an online presence for your restaurant. An informative, attractive website can attract new customers. Restaurant websites range in price from free — thanks to open-source sites — to thousands of dollars.
In this video, I am going to share with you how you can be on the opposite side and make money leveraging the local businesses that are already on Yelp.
In this article, we will discuss the “$25,000 Closing Strategy in Network Marketing” in detail and provide you with valuable insights and tips on how to successfully close high-ticket sales in network marketing.
Introduction Closing a high-ticket sale can be a challenging task, but with the right strategy, it can be done successfully. In this article, we will discuss the “$25,000 Closing Strategy in Network Marketing” and how it can help you close more sales and achieve your business goals.
Understanding the Strategy
The “$25,000 Closing Strategy in Network Marketing” is a proven method for closing high-ticket sales in network marketing. It involves building a strong relationship with your prospect, understanding their needs and desires, and offering a solution that meets their specific requirements.
The first step in implementing this strategy is to build rapport with your prospect. This involves getting to know them on a personal level, understanding their goals, and finding common ground. Once you have built a strong relationship, you can start to ask more probing questions about their needs and desires.
The next step is to offer a solution that meets their specific requirements. This could involve offering a customized product or service, providing additional resources or support, or addressing any concerns or objections they may have.
Implementing the Strategy
To implement the “$25,000 Closing Strategy in Network Marketing”, it is essential to have a deep understanding of your product or service and how it can benefit your prospect. This requires research and preparation, including understanding your target audience and their pain points.
Once you have a thorough understanding of your prospect’s needs and desires, you can begin to develop a customized solution that meets their specific requirements. This could involve creating a personalized sales pitch, providing additional resources or support, or addressing any objections they may have.
Throughout the sales process, it is important to maintain a strong relationship with your prospect and address any concerns or objections they may have. This involves active listening, effective communication, and providing ongoing support and resources.
Conclusion
The “$25,000 Closing Strategy in Network Marketing” is a proven method for closing high-ticket sales in network marketing. By building a strong relationship with your prospect, understanding their needs and desires, and offering a customized solution that meets their specific requirements, you can successfully close more sales and achieve your business goals.
What You’ll Discover In This Episode:How To Run a Professional Zoom Meeting So You Stand OutWhy Running a Zoom Meeting Can Accelerate Your Business11 Tips to Run More Professional Zoom Meetings 0 shares Share0 Tweet0 Share0 How To Run a Professional Zoom Meeting So You Stand OutZoom’s daily active users surged to 200 million in […]
What You’ll Discover In This Episode:How To Run a Professional Zoom Meeting So You Stand OutWhy Running a Zoom Meeting Can Accelerate Your Business11 Tips to Run More Professional Zoom Meetings 0 shares Share0 Tweet0 Share0 How To Run a Professional Zoom Meeting So You Stand OutZoom’s daily active users surged to 200 million in […]
The question that is on everyone’s mind, do you really need good content?
Content marketing is the intersection of advertising and publishing. When you create great content you create value.
The forms of great content come from education, inspiration or entertainment. These are the three values you need to bring to the table when it comes to creating content. This applies to your blog, social media or videos. Keep that in mind as you’re creating content for your audience.
When you create value, you will create an audience. When there is an audience, people gravitate towards value.
To build your online business, and nurture prospect/customer relationships the right way, you must deliver “value in advance.” Content is how you do just that.
It’s important to know how to craft and execute a content strategy that utilizes social media, a blog, or YouTube videos. Using these high-yield strategies, you’ll spread your brand’s message to new audiences and existing prospects alike, by providing genuine value in advance.
Pretty simple, right? Let’s not overcomplicate it.
The content marketing strategy
Say you have people driving up the freeways you have some advertising on the billboards and make no mistake this is every effect. Any place you are finding an audience (or group of people), you’re more than likely to find a platform to advertise on.
Here is how it works online. Facebook for example which has over 3 billion people and 1.2 daily active users. They created a massive audience on their platform. Now, because there is an audience, now they can sell advertising as their business model.
Any place you can find an audience, you can find advertising. Here is another extreme example. If you ever been to a sporting event, obviously there is an audience there and you can advertise to that audience when they use the restroom.
When you create an audience, you can advertise, and when you advertise you are driving awareness for your mission, product, or service. You can advertise all day long.
When you have awareness, you have the possibility of making sales. To make sales, you need to create great value.
The reverse is true as well. If you create poor content, you create no value. No value = no audience.
It doesn’t educate, it doesn’t inspire and certainly doesn’t entertain.
The thing to keep in mind is that creating great content isn’t enough. Great content is table stakes. You have to come to the table with great content.
The perfect customer avatar
There are specific ways to really hone in on who this person is:
What are the challenges they’re currently facing, or roadblocks they’re hitting?
What’s their #1 personal life goal / #1 professional goal?
What are their top 3 fears about starting an internet business?
Buyer Modality
Competitive: Competitive buyers want to perform smart, quick, and decisive actions as a competitive advantage.
Methodical: Methodical buyers review all technical information to assure themselves they’re making the right choice.
Spontaneous: Spontaneous buyers enjoy the thrill of a quick purchase and the perceived emotional benefit that it will generate.
Humanistic: Humanistic buyers are also motivated by emotion, but want to understand more about the organization they’re buying from and the individuals who comprise the organization.
In this video, I’m going to share the exact steps in how I figured out how to understand my customer avatar.
The customer value journey
When there is no awareness, there is no desire for a customer to purchase a product or service. The goal is to drive engagement and getting the perfect avatar to raise their hand and say, “I’m interested”.
This is what we call the “left turn” method, starting with awareness can you can see below. Having a lot of great content is great, but if you are not leveraging great content to make sales, building your list, taking them through a sales funnel, it’s a waste of time.
The “Content Baton”
Using content to move the customer to the next stage in the customer journey. When you create content, you’re driving awareness and the perfect avatar is becoming an avatar that your product or service exists. This creates value and there is an audience around the piece of content that you create.
Because you have created an audience, you can advertise in the next step of the customer journey.
If you fail to provide the next step in the customer journey, it’s not just bad marketing but it’s also bad user experience.
Let’s take a look at Wayfair. They have an awesome blog for those new looking to buy furniture and home-goods. They have a great piece of content and below the piece of content, if the visitor wants to buy something, that is considered to be the next step.
The front-end is often referred to as the first product that a new customer buys. The back-end is all the additional products that a customer will buy from you over the time that they remain your customer. The back-end can also be a high-ticket item as well.
It can be a free plus shipping offer, a deeply discounted offer, etc. what matters is that there is a sale and you’re capturing a buyer not just an opt-in.
Although opt-ins can also be on your front end.
In either case, whether you have an offer for a sale or an opt-in as the first step in your front end, you’ll usually also have a front end sales funnel consisting of a tripwire offer and or a couple of upsells and down sells. This is your front end sales funnel.
What is the back-end marketing?
Back end marketing is any offer that sells to an existing customer.
Again the type of offer is irrelevant.
The important thing to learn is that this is in the back end. So it usually consists of a follow-up email sequence that nurtures the buyer and moves them onto another offer, which in turn is actually another funnel with upsells and downfalls behind that, or a high ticket value ladder.
The money is in the back-end
Seasoned affiliate marketers know that the real money is made in the back-end.
What that simply means is that you make more money by selling additional products to the same customer than you make on the initial front-end sale.
In fact, the top marketers are actually making no money on the initial first sale. Sometimes they lose money on that first sale. The best-case scenario is that they split even to acquire a customer.
The reason why this works online is because of the backend.
To the newbie affiliate marketer, this can be very confusing to understand. How can a company stay in business if they are making no money or even losing money on a sale?
The secret is that they are making all their profit on the back-end. Including recouping the loss of that first sale, the front-end sale. It’s easier to sell to a warm customer than it is to sell to a cold customer.
In order to understand this let’s look at everything above and below the line of the first offer sale.
In the video below, I explain the back-end offer and how it flows with high-ticket items
What You’ll Discover In This Episode:How to Invite During Crisis TimesThe TWO Ways to Invite During Crisis TimesWe Have a Duty to Help Other’s During These Times 0 shares Share0 Tweet0 Share0 How to Invite During Crisis TimesI’m getting a lot of questions from people… asking if it’s a good time to build.My answer back is […]
E-mail marketing may appear outdated when compared to newer methods like Facebook live, but it has stood the test of time and is still considered a highly cost-effective way to engage with your audience because you have control over the traffic.
The key to effective email marketing is capturing your audience’s interest and making them eagerly anticipate opening your next email.
But how can you achieve this in an era of short attention spans and abundant options?
The solution lies in creating a soap opera sequence.
And no, we’re not suggesting that you hand your company over to your competition. Rather, it involves infusing your emails with a touch of drama and suspense.
#Trending Topics (Russell Brunson And ClickFunnels)
E-mail marketing may appear outdated when compared to newer methods like Facebook live, but it has stood the test of time and is still considered a highly cost-effective way to engage with your audience because you have control over the traffic.
The key to effective email marketing is capturing your audience’s interest and making them eagerly anticipate opening your next email.
But how can you achieve this in an era of short attention spans and abundant options?
The solution lies in creating a soap opera sequence.
And no, we’re not suggesting that you hand your company over to your competition. Rather, it involves infusing your emails with a touch of drama and suspense.
You desire to pursue this course of action as it will lead to presenting proposals to this group of email subscribers once they have placed their trust in you.
In the case of my personal soap opera email series, I possess a total of 5 emails, with each email dispatched daily, wherein I narrate the story of my venture into online entrepreneurship. I elucidate the circumstances preceding my initiation and expound upon my current situation.
Here’s typically what the 5-day email sequence looks like:
Day #1: Setting the stage
Day #2: Drama and backstory
Day #3: Epiphany
Day #4: Hidden benefits
Day #5: Urgency: Call to action also known as a CTA
Here’s what the e-mails look like broken down:
E-mail 1: Establishing the backdrop
Commencing the series is the inaugural email. Its purpose is to inform the recipients about the contents of forthcoming emails.
An effective method to generate anticipation is to commence the first email with a pledge to disclose a secret. It is crucial to express the benefits of this secret to you and convey your eagerness to share it.
Always accompany the first email with a tantalizing hint, prompting the readers to anticipate your subsequent email.
E-mail 2: Intrigue and background information
The second email in the series must contain a significant amount of suspense to captivate the reader. Many organizations utilize this email to recount a moment when they faced adversity. It could be a situation where the market plummeted to an unprecedented low, and their company was on the verge of collapse.
Towards the end of the second email, drop subtle hints about what lies ahead. In other words, let your audience know that you managed to overcome the challenge and saved your company—and that you are ready to reveal the details in the next installment.
In the third email of the soap opera sequence, it’s time to unveil the transformative secret you have discovered – the one that has the power to change everything. While it may appear early to reveal such a crucial aspect, the key lies in avoiding coyness. Fearlessly share the epiphany with your audience, but also tantalize them by hinting at even more valuable insights to come in the next email.
Email 4: Hidden Gems
As the sequence progresses to the fourth email, the spotlight shifts towards the hidden benefits of your product or service – the gems that emerged when you experienced your epiphany. To make this email truly captivating, ensure that these hidden benefits remain genuinely concealed. Avoid stating the obvious and instead, artfully present them as revelations that will leave your readers amazed and eager to explore further.
Email 5: Urgency and Call to Action
In the climactic final email of the soap opera sequence, it’s time to deliver a powerful and direct sales pitch to your readers. While each email in the sequence contains a call to action, this email stands out by creating a sense of urgency, compelling your audience to act promptly on your enticing offer. Leave no room for hesitation as you motivate them to take that decisive step towards your product or service.
Your E-mail list is the lifeblood of your business
By integrating your email autoresponder with your funnel and launching a well-crafted welcome email sequence, you open the door to building an invaluable list of potential customers. The best part? This traffic belongs solely to you, and no one can snatch it away.
Now, picture this: If Facebook were to shut down tomorrow, all our hard-earned connections within our groups would vanish in an instant. That’s why being smart and proactive in your business means shifting your focus towards collecting emails and nurturing regular connections with your subscribers.
Here’s a compelling stat: Email marketing trumps social media by a staggering 70% in terms of effectiveness. Social media posts face fierce competition amidst the myriad of other content in someone’s feed. Their lifespan is incredibly short – on Facebook, you might get a mere few hours at the top of someone’s feed, and it’s even briefer on Twitter, where posts disappear after approximately 18 minutes. So, without a doubt, email marketing stands tall as the superior avenue to reach people in a truly memorable way.
Now, before you dive into crafting those email sequences, let’s emphasize one crucial thing – knowing your perfect avatar inside out. It’s the key to success. Understanding your ideal customer in every detail enables you to create personalized and engaging emails that resonate deeply with their specific needs, interests, and preferences.
To sum it up, connecting your email autoresponder to your funnel and rolling out compelling email sequences sets the stage for cultivating long-lasting connections with your audience. The beauty of it all is that you own this traffic, shielded from the uncertainties of social media platforms. So, embrace the remarkable power of email marketing and leave a lasting impact on your subscribers by engaging with them in a way that truly counts.
Your Perfect Avatar
Before you start writing any of these sequences, I just want to emphasize how crucial it is to identify your ideal avatar so that you are clear about who you are writing these letters to.
If you’re running a business or have a product or offer in mind, then it’s highly likely that you’ve at least considered the importance of defining your customer avatar. But here’s the crucial step – it’s time to actually create those customer profiles and meticulously outline all the specific qualities of your ideal avatar.
To ensure you cover all the essential aspects, make sure you have clear answers to the following questions:
Basic Demographics:
What is their age?
What is their gender?
What is their ethnicity?
What is their education level?
Where are they located geographically?
What is their relationship status?
What is their household income?
Psychographics:
What is their personality like?
What are their five core values?
What are their hobbies and interests?
How do they spend their leisure time?
Do they have any favorite products or brands?
Are they primarily mobile, desktop, or tablet users?
Biographics:
What industry are they currently working in?
What is their occupation?
Motivations:
What are their primary needs in life?
What challenges or roadblocks are they currently facing?
What is their number one personal life goal and number one professional goal?
What are their top three fears when it comes to starting an internet business?
Buyer Modality:
Competitive: These buyers are driven by the desire to make smart, quick, and decisive actions for a competitive advantage.
Methodical: Methodical buyers carefully review all technical information to ensure they are making the right choice.
Spontaneous: Spontaneous buyers enjoy the thrill of quick purchases and the emotional benefits they bring.
Humanistic: Humanistic buyers are motivated by emotion but also seek to understand the organization they are buying from and the people behind it.
In the video below, I’ll delve into greater detail on how to uncover and understand your customer avatar, as well as how to cater to their needs effectively.
Remember, defining your customer avatar is a fundamental step in creating a successful business strategy. By gaining deep insights into your ideal customers’ demographics, psychographics, biographics, motivations, and buyer modality, you’ll be equipped to serve them better and deliver precisely what they seek. So, let’s get started on understanding your audience and serving them in the best possible way. Watch the video below for a comprehensive guide to finding and connecting with your customer avatar.
Final words
The significance of the soap opera email sequence lies in its ability to foster the crucial “know, like, and trust” factor with your subscribers.
This is an aspect that cannot typically be achieved merely through reading a blog post or watching one of your YouTube videos.
Establishing the “know, like, and trust” factor serves as the bedrock, laying the foundation that allows you to present compelling offers for your products and services.
Once this foundation is set, the next step is to present products and solutions that directly address the challenges and issues faced by your email subscribers – something they can genuinely relate to.
By resonating with their needs and concerns, you pave the way to retain them as loyal fans for the long haul.
Once you know the secret of how to motivate your prospects to buy
Things get easier.
I’m going to give you an “insider” secret to have your prospects salivating with motivation.
But…
Before I give you the goods, lemme first ask you…
What is it that creates motivation in the first place?
Hmmmm…
You see, if you don’t know the answer, it’s pretty hard to motivate prospects to buy, isn’t it?
Yes!
Okay, here’s the answer…
A Gap.
A gap between where you are and where you really want to be.
The bigger thy psychological gap, the bigger the motivation.
Here’s how an amateur marketer creates that gap for a network marketing opportunity…
“Our opportunity allows you the opportunity to earn a part-time to a full-time opportunity from the comfort of your own home. Imagine being able to wake up without an alarm clock, have a 30-second commute to your office, spend all the time you want with your friends and family, drive your dream car, live in your dream home, and vacation multiple times per year.”
Sound familiar?
Nothing wrong with being aspirational and stirring up people’s “dream machine”.
But what a PRO realizes is that, while a desire for gain is a motivator…
A much bigger motivator is the avoidance of pain.
When you only present the possibility, you are only doing half of the job to create the “gap”.
Want to motivate your prospects to buy? Always present the problem before the solution…
When you present the problem and the pains associated with the problem, THEN the possibility, you create a massive GAP which naturally creates increased motivation for your prospect.
The challenge is, you can’t exactly present the problem by telling people their life sucks, they have no freedom, they’re broke, they’re trading their life away for a paycheck, etc.
I’ve seen people do this… It doesn’t go over well!
How to accomplish the same thing but without offending anyone…
The most masterful marketers are always the most masterful story-tellers.
When you tell a story about yourself and the pains you associate with not having freedom, your prospect will naturally relate to you even if they don’t have the exact same issues.
Some of you know that I sell books and training to network marketers on how to become successful. If you pay attention, one of the things you’ll notice me doing ALL THE TIME is talking about MY pains associated with struggling as a network marketer.
I struggled for 5 long and painful years…
It was so frustrating wondering why I couldn’t make it work when I saw others crushing it…
I was disheartened and felt defeated because it was like I had tried everything and it still wasn’t working…
In fact, I felt a bit like a fraud because I was trying to promote this “lifestyle freedom” when I didn’t even have it myself!
You know what I hear all the time…
“Matt, it’s like you were speaking to me directly!”
Why do people tell me that so often?
Because by telling my story of my problem and pains, my prospects relate to it and connect with me. (Which increase conversion because
By starting with the pain I create a bigger GAP between the problem and the possibility which creates increased motivation!
If you want to see an example of a sales letter I wrote that converts like CRAZY using this technique, take a look at the web page selling my new eBook…
How ANYONE Can Launch The #1 Beginner Friendly Fully Automated Online Business From Home
WITHOUT having any Tech Skills, Following, Products or Experience
100% FREE COURSE
Discover How To Post For Profit On Facebook
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