Twitter Archives - Napoleon Russ

How to Create Good Twitter Content – 4 Content Types to Tweet

Twitter, Attraction Marketing, Content Marketing

Twitter content ?for most people just consists of a bunch of random tweets that have no intended outcome and?Twitter ?itself is just another social platform on which they can connect to friends and family and to stay up to date on trending topics. ?However, if you are in business, Twitter is also a platform upon which you can build your brand, expose your products and services and grow your business. ?Unlike the “casual” twitterer, you as a business owner should always tweet on purpose. ?Every piece of content that you tweet out, should do one of the following…

Help you define your brand
Help you build your audience
Allow you to engage with your audience
Help you to generate leads and connect with potential customers and clients.

As such, you should carefully plan your daily tweets so that your twitter content accomplishes these functions. ?Unlike the average person, you should purposely include the following content types in your daily tweets.

Value Content

This Twitter content includes free value based content such as webinars, ?blog posts, videos, interviews, and anything else that your audience can use to help them solve their problems. ?For instance, if you are a personal trainer, you might want to tweet out the exercise of the day, or some diet tip that would help your prospective customers meet their fitness goals. ?Value content will help you to build your audience, and define your brand.

Lifestyle Content

Lifestyle Twitter content includes any and everything that you might want to post about you. ?Pictures of trips, events, your family, your dog – whatever helps your audience get to know more about you. ?The value of this content lies in the fact that it makes you seem more like a real person, it makes you more relatable. ?Through this content, people come to feel as though they know you, and people buy from people that they know, like and trust.

Branded Quotes

People love to read inspirational, motivational quotes, and there tons of them out there. ? A percentage of your Twitter content should consist of a number of images which contain famous quotes. ? These images should contain both the quote and your branded logos, tags, etc. ?This will make people associate these quotes with you and your brand.

Value Funnels

Value funnels is where the Twitter content rubber hits the road and you will be able to begin generating leads for your business.? This content consists of value that you offer in exchange for contact information and should contain links to lead capture pages. ?Your content should not contain too many of these links as it might make you appear spammy.

By consistently tweeting out?Value Content, Lifestyle content, Branded quotes, and Value Funnel content, you will begin to grow your audience, connect with them ?and if you have accurately targeted your audience, you will begin to generate leads, sales and build your business.

MLM Success Tips: Converting Traffic

Twitter, MLM, Traffic Generation

Once you are driving traffic to your website, you must be successful in converting traffic so as to generate sales and to build your team. ?In a pprevious post, I described the three types of traffic, those being

Cold Traffic – Traffic from people who no little or nothing about you or your products and services
Warm Traffic – Traffic from people who have been exposed to you and your content but have not yet opted in or bought anything from you.
Hot Traffic – Traffic from people who have opted in to your list or have actually bought something from you.

We can break down Hot traffic into it’s two types as well (opted in vs. buyers ).

So the question is, how do convert traffic from being “COLD” to “HOT”? ?Many new marketers throw their links all over the ‘net expecting someone to opt in to their list or to buy from them. ?The problem with this is that people generally only buy from those that they know like and trust. ?So if you haven’t built a relationship with your prospective customers, you really shouldn’t expect many people to either opt in to your lists or to buy from you.

The challenge lies in converting that cold traffic to hot traffic – moving your prospective customers from strangers to people who look to you as trusted adviser.

Converting Traffic by Creating Valuable Content

One way to do this is to consistently create content whether that be a YouTube video, a blog post or whatever you feel most comfortable producing – ?that informs, motivates or entertains your target audience . ?And give that content away for FREE. ?No opt-in or any other requirements attached.?Instead of using lead capture pages to ?build a list, you can use retargeting pixels to build a virtual list that will allow you to “follow” your target audience around the internet and to constantly market to them even though you don’t have their email address.

As you produce this content, you need to get it in front of your target audience. ?You can do this with paid advertising or with, my favorite method, Twitter. ?The more of your valuable content that they consume, the “warmer” they will grow to you and your offerings.

The more valuable content that you produce, the more successful you will be in converting traffic to your content and the more that your audience will grow to know like and trust you. ?And you can then start moving them through your sales funnel. ?1st by offering a free piece of content in exchange for their email address.

Once have been successful in converting traffic from warm to hot and you have their email address, you need to honor that relationship and continue to provide value via your emails. ?Don’t oversell. ?At this point these people are now considered “HOT”.

This is a process which takes time, planning and consistent implementation. ?So once you have hot traffic, especially buyers, you must treat those people as though they are gold… Because they are!

To Your Success,

P.S. ?Want to Learn How to Get Millions of People’s Eyes on Your Content For FREE?

CLICK HERE for My FREE Twitter Training!

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