How do you build a high-performance culture in network marketing? A culture that ensures massive team growth and duplication?
Creating a high-performance culture in network marketing
If there was one reason I made it as an entrepreneur…
It would be because I was extremely coachable.
Whatever my mentor told me to do… I did!
Why wouldn’t I? He had exactly what I wanted.
Through my 24 years in network marketing and building a team over a million people…
I’ve learned a few things.
There are teams who explode with growth…
And there are teams who do not explode with growth.
The teams that explode with growth have great leaders that are coachable!
I have a team in Africa that were so coachable that they found ways to take my coaching beyond to me.
In fact, I have become their student in many cases…
I’m smart enough to realize that I’m not smart enough to know everything and I love seeing my students, so to speak, surpass me in their creativity as far as building teams & building leadership.
How were they able to do this?
Culture.
Which brings me to the first of three cultures necessary to implement in your organization if you want massive success…
Building a high-performance culture in network marketing: Score in 24
When you have a new representative join your sales organization, you want to help them make a sale in their first twenty-four hours.
Why?
It’s physics: An object in motion tends to stay in motion. An object at rest tends to stay at rest.
If you get your team member to take action immediately, they will end up gaining momentum and stay in motion.
Take that same team member and say this person isn’t given any assignment or direction…
You can bet your ass this person is going to stay at rest and not do much.
It’s our jobs as leaders to give our team members assignments.
The score in 24 models is a great goal, puts money in their pocket within’ 24 hours, and increases their confidence/belief.
I’ll let you in on a little secret…
A question to always ask and remember…
“Who do you know that we can go talk to right now?”
BOOM! This gets them to take action QUICKLY!
Will everyone do this?
Absolutely not!
But you will get a few people who quickly take massive action and those will be the leaders in your organization.
Do not FORCE someone to take action.
If you’ve given them their assignment…
You’re producing results yourself…
and you’re helping them but they STILL don’t do it…
Fine!
You can only do what you can do.
If someone isn’t taking action on your assignment in the beginning, then they’re not coachable & they probably won’t go all the way.
I’ve realized: work with the greedy not the needy.
Work with those who deserve it, not the ones who need it.
As soon as you bring somebody on…
Tell them to invite 4 people to lunch the following day and get working.
If it’s long-distance… get people on a webinar!
Building a high-performance culture in network marketing: Personal Production
Personally produce until you’re at the income level you want to retire at…
That’s when you can stop personally producing.
The team I have in Africa who are KILLING it have leaders on their team that consistently personally recruit 5,6,7 people/month!
As the leader, your team is always watching you.
When you stop personally producing…
Your team decides it must not be time to produce or they will lose beliefs within’ themselves.
Belief comes from SEEING not just talking about producing.
Should you only be focused on personal referrals?
Of course not!
You need to be working with your people.
Personally produce & don’t stop!
Building a high-performance culture in network marketing: Promoting events
Get your team to live events!
If your company doesn’t do any live events… FIND ONE!
If you want to be a top earner in your company…
make sure that your group has the highest percentage of people attending events compared to any other group.
Why?
Live events will give your team the juice needed to succeed in building a massive network marketing team.
When you’re seeing the company founders, people performing at a high level, and seeing people who ‘seem way too dumb to be at the top rank but are’ (Kidding… kind of), that creates a strong belief system within’ yourself & within’ your team.
If I look at the leaders in my organization and I ask them, “what was the one thing or one moment where you decided you were going to go all the way?”
Almost always they would say that it happened at a live event.
How to build a high-performance culture in network marketing: In closing…
Talk about these steps!
If you don’t talk about the score in 24, personal production, or live events…
People won’t do it!
So go score in 24…
Produce massive results personally…
And get your team to live events!
If you want some advanced training on leadership
Feel free to hop over to LeadwithMatt.com. I’ve got some strategies there on becoming a powerful leader and recruiting powerful leaders.
I’d love to hear what your biggest takeaway was out of this in the comments below.
If you feel like this can add some value to some others, feel free to share it.
Take care.
If you’d like to learn how to impact others, check out this blog post.
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Matt Morris
#1 Best Selling Author of The Unemployed Millionaire
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