How to Market Using Your Facebook Personal Profile

Do you have a business that you would like to promote using Facebook.  Are your time and services for sale? Are you interested in learning how your Facebook personal profile could expand your brand?

In this episode, you will discover a step-by-step tutorial for using your Facebook page to build your business using your Facebook personal provile.

So, why Use a Personal Facebook Profile for Promotion Instead of a Facebook Business Page?

For years, Facebook page reach has been steadily declining. Consumer awareness of data privacy is higher than ever, and Facebook’s brand perception is declining. Facebook is having trouble keeping youthful users on its site.

But Facebook also offers other advantages that shouldn’t be disregarded. For example, Facebook groups continue to be a hub for businesses and creatives with similar interests looking to network. Building relationships with other business owners is a faster route to monetization if you’re just starting out or have a limited following.

Entrepreneurs and agency owners frequently seek for direct contact with other founders and decision-makers. Being visible and reputable on Facebook, specifically from your personal page, can be an excellent way to get the conversation started if you’re wanting to form a strategic relationship or want a fellow business owner to become your next client.

The preferred call to action (CTA) is typically one that invites potential consumers to join you in the discussion thread or send you a direct message on Messenger.

The Appointments feature and bot automations are two Facebook capabilities that can be used to direct conversations to Messenger, however they are only available to pages. What if you wish to test a fresh offer or are still fine-tuning your current one?

Building a bot automation for a value proposition that hasn’t been tested and proved is not something you would want to do. A low-tech strategy to directly and personally reach your network of decision-makers is Facebook personal profile marketing.

In one case, a post announcing a beta test of a brand-new, high-ticket offer led to eight sales calls, three conversions, and a gross profit of $28,000.

Creating a direct network of business partners and decision-makers on Facebook can help you create an audience you can use to test and investigate various offers. Here are a few things to think about when you construct your plan.

#1 Set Up and Populate an “Avatar” Custom List on Your Facebook Profile

Many of us have a mishmash of friends, relatives, and miscellaneous contacts on our Facebook friend lists from throughout the years. I’ve had a Facebook account for myself for the past 17 years—whew! Particularly if you’re just getting started, you could feel awkward about actively advertising your company or personal brand to your whole network.

A great workaround is using custom lists. Custom lists can be compared to “Facebook friend segmentation.” You can create segments and restrict access to specific postings by grouping your contacts into various categories.

The advantage of personalized lists is that you can stop thinking about self-promotion. This is a legitimate concern that prevents people from advertising their services, initiatives, and goods. Custom list marketing has the drawback of making your posts unshareable. Once setup is complete, keep in mind that everyone on your custom list is also your friend so you can quickly switch between audiences.

As soon as the list is made, you can start adding friends to it to speed up the sorting procedure.

In my experience, once you’ve sorted through several hundred friends, Facebook may occasionally freeze. The “birthday method” can be a handy, low-maintenance strategy once you’ve used all of your efforts here. Check the birthday list each day to see which connections have birthdays, then organize them accordingly.

#2: Promote Your Brand or Business Using These 5 Facebook Personal Profile Post Types

Let’s begin promoting to your brand-new, customized list. Make sure you go to your avatar list while composing a post on your Facebook personal profile by selecting the gray box just beneath your name. This will expand your possibilities for audiences.

Choose one of the five types of Facebook personal profile content marketing posts after deciding on your preferred audience.

Educational Posts

The foundation of content marketing is educational postings. When you market from your Facebook personal page, they’re a terrific approach to develop thought leadership and favorable perception with your network.

Education posts are all about preserving clarity while showcasing your knowledge of the subject matter and your familiarity with the market. Your message will struggle to be heard if the material you give is jargon-heavy or difficult to comprehend.

What peculiarities exist in your field that others might not be aware of? Why is this important to anyone? Keep it simple and focus on halting the scroll as your main goal.

Promotional  Posts

These are the posts that pay!

You can test or soft-launch new offer posts on your Facebook personal profile that you might later want to use in your business page if you have one..

Clarity and positioning should be prioritized when writing an offer post (like the one at the beginning of this article). Who is this offer for, and who is it not for? If the offer is of interest, be precise in your CTA and ask the recipient to send you a direct message.

Another tactic is to leave a word or an emoji in a comment on the post, but I prefer to use a call to action to go to Messenger and carry on the conversation there. While some members of your network might be intrigued, they don’t want to publicly express their interest in becoming your lead.

It’s important to keep in mind that clicking the prompt to view more on a Facebook post counts as interaction and will increase its subsequent dissemination. Try both methods out and see which one works best for you.

Personal Stories ( Lifestyle ) Posts

It can be really effective to provide value and passion in an accessible, appealing way by using origin tales and personal anecdotes from your life or business. Keep in mind that this is a more intimate and tailored approach to content marketing. Your potential customers want to buy into your offer, but they also want to buy into you as a founder or decision-maker—your experiences, stories, and vibe.

Why did you initially decide to establish your company? Was there ever a time in your professional or personal life when everything came into place or utterly fell apart? Consider how you may provide a look into your own journey and the motivation for your efforts.

Endorsements and Social Proof Posts

In marketing, endorsements and publicity are equivalent to liquid gold. Happy clients or media mentions can be excellent strategies to change your offer and let your network know that you’re in demand and delivering results right now.

Logos from media outlets and other “as seen in” elements give your network instant credibility and convey authority. Testimonials are a terrific way to include a different perspective in the discussion and hear what others have experienced with your program, product, or service.

Relevance Posts

Your personal brand’s content marketing might easily veer into “guru” area. Don’t forget to periodically include more “social” posts that promote informal dialogue, active discussion, or general reliability.

Your connections will have the chance to see you less as a professional and more as a person when they find your article relatable. These current moments of similarity frequently initiate conversations that develop into beneficial business connections in the months and years to come.

Pull Inspiration from Previous Posts
You can use a few tactics to make the most of your Facebook personal profile marketing plan in addition to the posting techniques listed above.

Can’t recall the wonderful quote you put on your profile six years ago. The internal search function on Facebook will point you in the proper path. Most of the time, it moves more quickly than having to browse through months or years’ worth of old entries on your own personal feed.

Search for a word or phrase that you know appeared in a previous post to find this. To filter the results, click Posts, Posts From, and You.

#3: Request Facebook “Favorites” from Your Connections

Help your followers and connections who are most active to see everything you post. Make a CTA asking people to fave you. Your updates will not only be given priority but people who have marked you as a favorite will also be notified whenever you make a new update.

On the Desktop, users can click the “Friends” button, which is actually a drop-down menu, and mouse over your name to mark you as a favorite.

When viewing your posts on a mobile device, visitors can tap the three vertical dots in the top-right corner and choose to like you.

#4: Monitor the Performance of  Your Facebook Posts

Unfortunately, there isn’t one available currently for posts to Facebook personal profiles. However, if you’re a coach, consultant, or content creator employing this strategy, you may manually track the following two indicators to see if readers are responding to your postings.

You know you’ve hit a nerve when contacts start to reply to you. Pay attention to what inspires participation, and then do more of it.
Facebook direct messages are a terrific way to start sales conversations in a relaxed, private setting. You can also use direct messages to point customers to a new lead magnet.
Think about posting in Facebook groups using a false name as well. Sharing relevant, high-quality information in Facebook groups can be a terrific way to draw potential business partners and even customers. Check the group rules and adhere to them. Instead of frantically grabbing for leads, try to write content that will make decent people want to add you as a friend and follow you.

Conclusion

More people are choosing to start home-based businesses, and they are using Facebook as a tool to build their teams, market their products and services, and build their brands. If you are building your business on Facebook, you should treat your Facebook feed like an editorial calendar and by using this strategy, you will begin to see both your audience and business begin to grow