As an online marketer, you understand marketing’s importance: Without marketing, your business would eventually fail due to the absence of new customers.
A strategically planned and meticulously designed sales funnel can bring in boatloads of money – even for average products.
But the best product in the world is dead in the water with no sales funnel.
If you haven’t already put time and effort into this mission, now is the time to start; and one easy way to start is the utilization of a sales funnel.
Below, I’m going to show you how to leverage sales funnels to create hundreds of thousands of revenue per month.
What exactly is a sales funnel and why you need one?
A sales funnel refers to the online buying process a business leads prospects through, leading to a purchase of your product or service. Anyone out there on the web who is not your client is a prospect.
There are four stages of a sales funnel.
Phase 1: Awareness
Prospects are introduced to you. You’ve identified a particular problem or frustration and you’re providing your solutions by way of content, products, and/or service. Once you’ve identified a particular problem or frustration, the process of awareness comes through visibility in places like Facebook (social media), ads, google searches. To get people to the awareness stage you must generate and drive traffic to this first stage of your funnel.
Phase 2: Interest
After you’ve created quality information in the awareness stage, you’ll find those who are even more interested and then they become prospects that are active and engaged. They return and voluntarily choose you to continue to learn from.
Phase 3: Decision
During this phase, active prospects are deciding whether or not to take advantage of your solution (your product or service).
The active prospect is paying close attention to the details of your solution (what you’re offering: programs, bonuses, refund policies, guarantees, etc…). Also during this phase, the sales offer is being presented to active prospects.
Phase 4: Action
This is the active prospects’ final stage and is either becoming a customer or client of yours (or not). This is when contracts are signed and terms and conditions are agreed upon. Money is exchanged and you have a new customer or client.
The mechanics of a great sales funnel
Create a great landing page
Your website’s landing page is the first impression potential customers will instantly have of your business. A good landing page will also encourage visitors to sign up for some sort of list, or subscribe to the website. This gives you that all-important contact information, which becomes your first line of communication.
Present a front-end offer
The next step is to present potential customers with the opportunity to buy a product or procure your service. When constructing your main front-end products and associated upsell offers, you should be building your funnel with the intention of solving your prospect’s problems.
Give an upsell offer on the back end
Offer your customers who just bought or are about to buy a product or service the opportunity to upsize, or upgrade that service. For example, create an offer that will deliver even more benefits to the customer they upgrade. This strategy is called an upsell.
Consider this the McDonald’s combo, and if you wish to Super Size your meal. You are offering your customers more substance if they choose to upgrade, which will give them more value. Of course, that also means you make more money because an upsell typically involves a larger or more expensive item or service.
Offer a downsize option
In the same way that you encouraged customers to upgrade services in the upsell step, this element of the funnel calls for you to offer a downgrade option to certain customers.
A downsize option doesn’t represent a failure and should not be looked upon as the loss of a sale. Instead, consider this a way to keep a customer unable to buy from you due to budget constraints. Keep in mind that those constraints may change. Be considerate and offer cheaper options for these individuals to keep them as potential customers.
The steps listed here are geared to a business with an online presence. Of course, this might not describe your particular business. However, every business can benefit from the sales funnel model.
Your potential customer’s category, which represents the greatest amount of people, goes on top of the funnel; and the smallest category, established customers, goes on the bottom. The categories in between may be altered to meet your specific business’s needs and sales goals.
From an outsider looking in, it may seem daunting and impossible to start your own business.
It’s not.
Plenty of people with lesser skill sets, resources and time, from all walks of life and of all ages have gone to live the life they’ve always dreamed of by simply putting one foot in front of the other. Like anything, entrepreneurship can be a taught and learned skill.
Remember the time when you learned how to ride a bike?
In the beginning, it wasn’t easy right? Unless you had an adult helping you while you pedal. The most challenging part about riding a bike is balancing and braking. Building a business is no different.
In the online marketing world, there is no such thing as an overnight success.
It takes time, patience, persistence – and, yes – it takes hard work.
Although I do not believe you can build a successful, profitable, or sustainable online business overnight – I do believe you can build your dream business in as little as 12 months or less.
In this video, I share the essential ingredients of building your dream online business and the qualities that all students have in common.
I explain how getting clear on your vision and a business idea can impact the success of building your dream business and the importance of planning, marketing, and launching your ideas into the market.
I also share how your mindset impacts your ability to achieve your goals and dreams as well as strategies to help you stay focused on your goals and avoid shiny-object syndrome.
Are you considering building an email list, but have some doubts about why it is needed? Many online business owners do not realize the power of building an e-mail list when they are starting out.
One of the main reasons for building an e-mail list is because this is traffic that you control and own.
It is important that you build an email list because you want to build an audience and develop a relationship with them. If one of your goals is to make money online and make auto-pilot commissions is that you’re going to have to serve your audience by solving a problem.
The bigger your e-mail list, the more money you can potentially make. Provided that your audience is targeted and suits your niche.
Why is building an e-mail list important?
E-mail is personal
E-mail is purposeful
E-mail is targeted
You own your e-mail list
E-mail is one on one
More people use e-mail several times a day
What is the averageE-mail subscriber value?
Email subscriber value is the most important metric for list building. It’s more important than your opt-in rate or your unsubscribe rate.
Why?
Because you aren’t doing this email marketing thing as a hobby. You’re doing it to make money.
Every list building tactic has a cost. Maybe it’s “only” a time cost, but that’s a cost, too.
Once you know how much an email subscriber is worth to you, then you’ll be far better informed about which list building tactics are worthwhile.
Each email subscriber is worth $ 1 per month (i.e you can make $ 10,000 a month from a list of 10,000 subscribers).
Take that figure with a grain of salt. Or maybe a pound.
Here’s what it would take to pull that $ 10,000 a month off.
Let’s first break it down by week.
You have to earn $ 2,500 from your list of 10,000 each week.
With an average click-through rate of 3.5% (per Active Campaign), you’d get 350 clicks coming to your landing page/product page.
With a 2% conversion rate (that’s average), you’ll get 7 orders. To make your $ 2,500 that week, you’d need to make $ 357.14 off of each order.
If you are seasoned vet, consider this: You get a 5% click-through rate, resulting in 500 clicks to the landing page. You get a 3% conversion rate, resulting in 15 orders. You still need to make $ 166.66 profit from each order to make your $ 2,500 goal.
The goal should be to aim for $ 1 per subscriber per month goal. Provided that you give value and massively serve your audience this is very do-able.
In this video, I talk about how to build a big e-mail list, and how to monetize it. This may be the most important video that you watch because it can either make or break your business.
The reason why you want to build a brand online is you want to stick out from the crowd.
You want the attention and the traffic on your offer.
What’s important here is that you don’t want to get lost in the crowd.
So, how do you do this?
You do this by creating trust
This is what I call the know, like and trust factor. You do this by creating content and providing value on a regular basis.
You want to be the authority and the expert in your industry or niche. By doing this, you are solving a problem for your audience. A problem that is keeping them up at night where they don’t know where else to look.
Create value by creating content
You create value by creating content on your social media platforms. Such as your blog, YouTube channel, and other social media websites you use. on your website, on your blog, on your YouTube channel.
The goal is that you want to build an e-mail list. An e-mail list is a collection of people in your niche that are looking to get their questions answered. This strategy is free traffic that you own and control.
You’re going to have an ocean of people that are going to be landing on your content. What you want to do is you only want to have to select a few who you’re offering.
This is a filtering process that will take them through from point A to point B. Hence, leading them to the end goal.
Facebook
You want to use an automated messenger bot. They will subscribe to your daily messages.
What’s great about Facebook and using a messaging bot is that it gets a ton of open rates.
Why open rates are important?
Because it means that the person subscribed to your bot or your list is very engaged. The key here is to engage as much as possible. These are the types of people that are more than likely to buy from you.
The open rate for messenger is as high as 80%. That means that the people in your audience are opening up Facebook every single day.
On Facebook, there are 2 billion people and there are 1.2 billion active daily users.
Instagram
What you want to do is you want to lead them to an email list. To collect an email, you need a capture page. When you’re on Instagram, there are no clickable links within your post. There is a clickable link within your bio. It will lead to a link, that will lead to a capture page. That way, you can build and collect the lead’s information.
When you’re building your email list, you’re creating a lead magnet for your audience.
It can be could be an audiobook or a free e-book in PDF. It’s whatever you want to give them, that will help them solve their problem.
YouTube
You’re going to be also doing the same thing by getting them to subscribe to your email list. In the description box of YouTube, you can type in a link that the viewer can click on. That link will take them to a capture page. The way to go with this is that you want to build your list and leverage platforms like Facebook, and Instagram.
Like the other platforms I’ve mentioned, you want to build your list organically. This way, you can serve your audience and have raving fans that will buy what you are offering.
The three steps to building an email list
These steps are important for building your brand online.
1) Building relationships
By doing so, you’re creating the like, know and trust factor. The subscribers will come from cold traffic. They don’t know who you are, they never heard of you. So it’s kind of like when you meet someone for the very first time. Over time, you will develop a warmer relationship with these people.
2) Engage
By engaging is when they look at your content and they respond to what you have shared. It could be through private messages or we can call these DMs, also comments on your content.
When you post content, your audience will have an opportunity to leave a comment for you. This way, they know that you are a real person and not someone that is out to get them or out to sell them.
Over the long term, when the audience has a problem, they will come to you. You can engage them on a more personal and private level. Also, dive deep into the conversation and see what problem they need to be solved.
3) Build trust through content and delivering value
Building trust through your content and value is how you’re going to build your brand online. You’ll also be able to stick out from the crowd. By doing this, you’re going to be a lot of sales. You’re going to have a ton of raving fans who are going to buy anything that you offer. This is why I put a lot of emphases when it comes to building a brand online.
So many people are doing this wrong. Spamming people, putting links all over the place, sliding into people’s DM is not the way to go. You have to take a holistic and organic approach when it comes to building your brand online. This is going to take time. Over time, more people are going to hear from you and you’re going to get a lot of referrals from the people that you serve.
Inside this video, I explain more in detail about how to build an engaging brand online. Building a brand online is not talked about enough in our industry and I share why in the video.
What You’ll Discover In This Episode:How to Build Your Belief Level in the Network Marketing ProfessionIs Network Marketing a Real Business?Are You Bold Enough to Be Successful in Network Marketing? 0 shares Share0 Tweet0 Share0 How to Build Your Belief Level in the Network Marketing ProfessionIn this training we’re going to ‘look under the hood’ […]
Once upon a time, if you had a terrific idea for a business, you had one model to follow. Today, we call this model the brick-and-mortar store. Let’s say you had a passion for building things and wanted to open … Continued Nate Leung
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