Marketing Videos |
For about as long as people have been selling products, they’ve been thinking about where to find customers and how to reach them. The classic sales and marketing funnels date back to the late 1800s and provide a simple metaphor to think about the path a customer takes on the way to purchase.
Building a sales funnel is like building something from lego pieces. You have this set of pieces and you just have to connect them together.
The building blocks of a sales funnel is a model of how to take a visitor from prospect to customer. It can also be used as a starting point in building a journey map.
The building blocks have 4 categories – a few of them for each step of the customer journey:
Pre-frame bridge
Quizzes
You can see many of them on all of the internet, especially on Facebook. Why quizzes are great is because you can ask for an email address in exchange for the result. You can also put viewers into different segments (funnels), depending on their answers. Quizzes give quick results. People love quick results.
Blog articles
They are great for cold traffic resulting from an ad or a google search. Most likely they will work better if they are placed on a third-party website. they are good to pre-frame any topic. For example, compare existing solutions on the market with an explanation of why your solution is better.
News website
The news tends to grab more attention than other non-news information. The downside is that they have a shorter life, but usually, it’s worth writing to them.
Videos
They are great for pre-framing material, such as testimonials. You can use them to educate viewers. As with every other element, don’t forget about a strong call-to-action.
Email
Pre-framing via email works well if you’re using JV partners to endorse you or buy a solo ad.
Bridge pages
These are great when wanting to educate people and give them background information. These pages have a call-to-action leading to the product page. These are also known as pre-sell pages. Connecting the visitor from the landing page to the sales page.
Qualifying subscribers
Pop-ups
This element is kind of obsolete now, but it still has some use in special circumstances.
Squeeze page
This is a very simple page that looks like a popup, where the user has only two choices – give their email address to go forward or leave the page. They are very effective.
Squeeze pop
These are like squeeze pages, but you can place them in many places on the same page.
Free plus shipping, two-step form
In the first step, the user is asked for an email with some personal information. In the second step, he is asked to pay for the shipping. So, we have two steps in one form – qualifying subscribers and qualifying buyers.
Webinar registration
Free webinars are great to generate leads. Also, take them to the next step in the sale process.
Free account
It works very well with software and membership programs. Where the user can sign up for a free trial and if it’s something they see using, they will upgrade to a paid subscription.
Exit pop
Once people want to leave your site show them a popup with a great headline. This is the last chance to get their email address before they leave your site.
Qualifying buyers
Free plus shipping offer
This is my favorite way to qualify buyers. This way they are willing to pay for a
Trial
A very low-cost trial offer is also a great way to qualify buyers.
Tripwire
You can offer one part of your product for a very small price – like seven dollars.
Self-liquidating offers (SLO)
Some of your offers, like free-plus-shipping, may lose you money, this offer will help you get your money back. It’s a more expensive one, between $ 37-$ 97 dollars. People need a strong bond with your Attractive Character to buy these types of products.
Straight sale
A regular sale with one of your high-ticket items (between $ 97-$ 5,000 dollars or higher).
Identify hyperactive buyers
One-time offers
Usually, these are additional offers that complete the value of the initial one.
Down-sales
When a buyer refuses your one-time offer, you can try to sell them a regular payment plan version.
Affiliate recommendation
When the buyer finishes all the purchasing steps and is on the “thank you” page, you can link him to other offers he might be interested in.
Final thoughts
Most of the time, the very first funnel you build may not make you profitable. In fact, the goal of your first funnel is to acquire customers and to breakeven.
As you get better at this, you will come across several new strategies and techniques to filter more people through your business.
You have made it to the end. By “end”, I really mean the beginning. Now that you’ve gone through the concept and the recipe, you’re ready to build your own sales funnel.
Nate Leung
Marketing Videos |
One of the key factors in building rapport is getting people to like you.
3 Powerful Words for Building Rapport
When I look at the last 24 years in network marketing, having organizations that have grown over a million customers, huge sales teams on a global basis, there are about four real main areas that you want to master in networking.
First of all, one of those is network marketing.
Network marketing is certainly a different animal. It is very different.
We have a volunteer sales army. In many ways, it’s much more rewarding. In many ways, much more difficult.
Leaders in network marketing have to lead based on their level of influence, based on their level of leadership.
Where in the corporate world, you can lead by the stick.
Building rapport in network marketing – you have to lead by the carrot.
You’ve got to understand network marketing.
I also mentioned leadership.
You really have to master mindset because the biggest challenge for most people when it comes to being successful in life is getting over themselves.
What stops people in most areas of life from becoming the person that they need to become is getting over the belief that you are not lovable, that you are not enough.
You got to master mindset.
Sales is something else you need to master.
Everyone likes to say, “We don’t sell in network marketing, we share”.
That’s a bunch of airy-fairy crap.
We sell.
If the product service is not sold and no commission is paid, no one makes any money.
You can call it whatever you want but it’s selling. I don’t care if it’s online, it’s still selling. You need to understand sales.
TIP: Read 5-10 books on sales.
Another area for building rapport is communication skills.
You want to master communicating with others. And that’s really what today is about, is a communication skill that carries over into many others, carries into leadership, carries into influence.
And this is getting people to like you.
If you’re not a likable person, you’re unlikely to have much success long term.
Just for a minute, think about who likes you the most. Why do you like them?
You like them because they like you, right?
There may be things about them that you like, but if they don’t like you, you probably don’t like them very much.
There are probably some exceptions, for sure, but for the most part, we like people who like us.
Why do we love our parents so much? They loved us first. Our parents loved us first and usually, we end up with this lifetime bond. This lifetime love for our parents because they loved us so much.
The 3 Magic Words for Building Rapport
So, I’m going to give you the three magic words to gain instant rapport and it’s very, very simple.
The reason why people overlook it is because it’s so simple.
The three powerful words for building rapport are…
I like you.
That’s it.
I want you to practice this.
Sometimes it’s a little uncomfortable for people to say that.
The Greatest Salesman
I actually got this years ago from a sales book. It was by Joe Girard, The Greatest Salesman in the World.
He would write little cards to his customers and all it would say on it is “I like you”. And people would come back to him over, and over, and over, and gained tons of repeated business.
Why?
Because they liked him so much. They loved him.
He was building rapport.
Why did they like him so much?
Because he’d liked them first.
We need to get good at liking other people first and letting them know that we like them.
We have this uncertainty about ourselves being likable and lovable, and most of us don’t naturally assume that other people like us and love us.
How do we know people like us?
They tell us.
In many cases, people don’t know that you like them unless you actually say I like you. So, start implementing this in prospecting, when you’re meeting someone new…
If there’s someone new in your organization that you haven’t met, talk to them for a little bit, and early on in the conversation, say you know what? You are awesome. I like you. And watch what happens.
Their eyes light up a little bit.
Watch them smile.
Certainly, they’ll get excited because you like them.
Figure out something about the person that you can like and that you can love.
We have a to-do the list in our phone. As one of your action items every day, say, “I like you” to someone.
I also have a printed planner. If that’s something you like to use instead, write it down.
If you don’t want to use those exact words for building rapport, give a compliment.
I’ve done this.
In fact, it’s been an amazing exercise. Give 3 compliments a day to 3 different people. Do that and watch what starts to happen.
Your relationships become richer.
You gain more friends because people like to be liked and when you compliment someone, they assume you like them. That makes them feel like you like them.
If you feel like this can add some value to others, hit the share button.
You can always hop over to LeadwithMatt.com and get some insights on becoming a powerful leader, being able to attract powerful leaders. And if you’d like to learn a specific technique for recruiting in the cold market for Network Marketing, check out my blog post here.
I love you guys. Take care.
Go make life an adventure.
Thanks again for reading this week’s blog post about How to Close a Deal in Network Marketing.
Be sure to check out my Facebook and Instagram account for daily motivational and inspirational content.
Matt Morris
#1 Best Selling Author of The Unemployed Millionaire
The post Building Rapport with these 3 Magic Words appeared first on Matt Morris.
Matt Morris
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