The reason why many people do not make money with e-mail marketing is that they copy other e-mail marketers who force their way into people’s inboxes by making offer after offer.
They hammer a brand new offer almost every single day. The claims they make are “game-changing”, “once in a lifetime opportunity”, “ground floor”.
People who are successful in e-mail marketing build an audience. When you collect e-mails, you are playing the long game. Your goal is to give a great experience. and treat your list with respect. Treat them like humans.
Speaking to the right avatar
For years, I tried to cater to everyone. I learned the hard way that the key is to serve one type of core customer.
In order to help my avatar reach a specific outcome, these are the questions I had to ask:
What are their aspirations?
What steps do they need to do in order to hit the goals they’ve set for themselves?
What is holding them back? What are they afraid of, or excuses that they must overcome to achieve their goals?
What solution can you give them to help them with their problem? What value, can you offer them?
Meet Susie, my perfect avatar
Susie is 40 years old
She has two kids and is a stay at home mom
Her husband is working full-time while she takes care of the household and the kids, but she is worried about their finances
She’s currently not making any income and wants to contribute to the household
She has searched on Google endlessly on how to make an income online but has left her confused, and overwhelmed
She doesn’t know how to get started with an online business
She doesn’t have any kind of structure in terms of how to start a business
She’s starting to second guess herself to see if starting a business is worth it
Step 1: Identify the audience you are speaking to – Speak to one group of people. In my example, I speak to other females that are just like Susie.
Step 2: Identify their problems – What are their pains and frustrations? What keeps them up at night?
Step 3: Understand their desires – This is important because you want to know their wants, needs, and desires. Know this and you can make lots of money.
Step 4: Understand their dreams – What outcome are they looking to get out of this experience?
Step 5: Understand their fears – What is holding them back from achieving their goals?
Step 6: Your solution – What will you recommend to them? How can your solution help them?
If you can help your perfect avatar move one step closer to their goal, you have gained their trust.
Become an attractive character
The Attractive Character comes directly from Russell Brunson’s DotCom Secrets book. (If you haven’t read Dot Com Secrets yet or you don’t know who Russell Brunson is, stop everything you’re doing and get yourself a free copy by clicking here).
Your Attractive Character is the person your audience will connect with.
Think of The Rock, Oprah, Michael Jordan, Tom Cruise, to name a few.
The Attractive Character is the person that will prove to your audience that their goals, dreams, and ambitions are possible.
An attractive character allows you to connect with your dream customer as a marketing strategy. It doesn’t matter whether, on e-mail, Facebook, Instagram or YouTube, your Attractive Character will draw people to you.
There are 4 elements you need for an attractive character:
Your Backstory
Your Parables (little stories)
Your Character Flaws
Your Polarity
The Soap Opera Sequence
The key to using email marketing effectively is to hold your audience’s interest. You have to make them excited to open your next email.
How do you do that in an age where attention spans are short and the options seem endless?
Create a soap opera sequence.
And, we’re not talking about handing your company to your competition. It’s a method of sprinkling a bit of drama and suspense to your emails.
Generally, it is a series of five emails that are sent out over the course of five days to an email subscriber.
The sole purpose of a Soap Opera Sequence is to tell an emotional story similar to a TV Soap Opera but in an e-mail setting to build the know, like and trust factor. All while this is happening, your subscriber wants to be engaged and entertained.
You want to do this because eventually, you’ll be making offers to this audience of e-mail subscribers when they trust you.
For my own soap opera email sequence, I have 5 emails with one email sent out each day and I tell my story of how I started an online business. Where I was before I started, and where I am now.
Here’s typically what the 5-day email sequence looks like:
Day #1: Setting the stage
Day #2: Drama and backstory
Day #3: Epiphany
Day #4: Hidden benefits
Day #5: Urgency: Call to action also known as a CTA
At the end of each e-mail, you want to keep the audience engaged by including an open loop. An open loop is like a cliffhanger when you watch your favorite TV show that makes them look forward to the next e-mail.
Final thoughts
Email often gets sold as a magic bullet in the world of online marketing when it’s actually just one of many actions to convert leads into customers.
Before focusing on email, ask yourself: Is email really our biggest opportunity for improvement right now? And if not, what is?
I would also like to recommend that you take a look at my review of DotCom secrets. The Seinfeld Sequence was taught inside this book.
Dotcom Secrets is an absolutely game-changing book. Some of the advice inside the book has changed how I approach my email marketing. So, do yourself a favor and click here to get your free copy!
E-mail marketing may appear outdated when compared to newer methods like Facebook live, but it has stood the test of time and is still considered a highly cost-effective way to engage with your audience because you have control over the traffic.
The key to effective email marketing is capturing your audience’s interest and making them eagerly anticipate opening your next email.
But how can you achieve this in an era of short attention spans and abundant options?
The solution lies in creating a soap opera sequence.
And no, we’re not suggesting that you hand your company over to your competition. Rather, it involves infusing your emails with a touch of drama and suspense.
#Trending Topics (Russell Brunson And ClickFunnels)
E-mail marketing may appear outdated when compared to newer methods like Facebook live, but it has stood the test of time and is still considered a highly cost-effective way to engage with your audience because you have control over the traffic.
The key to effective email marketing is capturing your audience’s interest and making them eagerly anticipate opening your next email.
But how can you achieve this in an era of short attention spans and abundant options?
The solution lies in creating a soap opera sequence.
And no, we’re not suggesting that you hand your company over to your competition. Rather, it involves infusing your emails with a touch of drama and suspense.
You desire to pursue this course of action as it will lead to presenting proposals to this group of email subscribers once they have placed their trust in you.
In the case of my personal soap opera email series, I possess a total of 5 emails, with each email dispatched daily, wherein I narrate the story of my venture into online entrepreneurship. I elucidate the circumstances preceding my initiation and expound upon my current situation.
Here’s typically what the 5-day email sequence looks like:
Day #1: Setting the stage
Day #2: Drama and backstory
Day #3: Epiphany
Day #4: Hidden benefits
Day #5: Urgency: Call to action also known as a CTA
Here’s what the e-mails look like broken down:
E-mail 1: Establishing the backdrop
Commencing the series is the inaugural email. Its purpose is to inform the recipients about the contents of forthcoming emails.
An effective method to generate anticipation is to commence the first email with a pledge to disclose a secret. It is crucial to express the benefits of this secret to you and convey your eagerness to share it.
Always accompany the first email with a tantalizing hint, prompting the readers to anticipate your subsequent email.
E-mail 2: Intrigue and background information
The second email in the series must contain a significant amount of suspense to captivate the reader. Many organizations utilize this email to recount a moment when they faced adversity. It could be a situation where the market plummeted to an unprecedented low, and their company was on the verge of collapse.
Towards the end of the second email, drop subtle hints about what lies ahead. In other words, let your audience know that you managed to overcome the challenge and saved your company—and that you are ready to reveal the details in the next installment.
In the third email of the soap opera sequence, it’s time to unveil the transformative secret you have discovered – the one that has the power to change everything. While it may appear early to reveal such a crucial aspect, the key lies in avoiding coyness. Fearlessly share the epiphany with your audience, but also tantalize them by hinting at even more valuable insights to come in the next email.
Email 4: Hidden Gems
As the sequence progresses to the fourth email, the spotlight shifts towards the hidden benefits of your product or service – the gems that emerged when you experienced your epiphany. To make this email truly captivating, ensure that these hidden benefits remain genuinely concealed. Avoid stating the obvious and instead, artfully present them as revelations that will leave your readers amazed and eager to explore further.
Email 5: Urgency and Call to Action
In the climactic final email of the soap opera sequence, it’s time to deliver a powerful and direct sales pitch to your readers. While each email in the sequence contains a call to action, this email stands out by creating a sense of urgency, compelling your audience to act promptly on your enticing offer. Leave no room for hesitation as you motivate them to take that decisive step towards your product or service.
Your E-mail list is the lifeblood of your business
By integrating your email autoresponder with your funnel and launching a well-crafted welcome email sequence, you open the door to building an invaluable list of potential customers. The best part? This traffic belongs solely to you, and no one can snatch it away.
Now, picture this: If Facebook were to shut down tomorrow, all our hard-earned connections within our groups would vanish in an instant. That’s why being smart and proactive in your business means shifting your focus towards collecting emails and nurturing regular connections with your subscribers.
Here’s a compelling stat: Email marketing trumps social media by a staggering 70% in terms of effectiveness. Social media posts face fierce competition amidst the myriad of other content in someone’s feed. Their lifespan is incredibly short – on Facebook, you might get a mere few hours at the top of someone’s feed, and it’s even briefer on Twitter, where posts disappear after approximately 18 minutes. So, without a doubt, email marketing stands tall as the superior avenue to reach people in a truly memorable way.
Now, before you dive into crafting those email sequences, let’s emphasize one crucial thing – knowing your perfect avatar inside out. It’s the key to success. Understanding your ideal customer in every detail enables you to create personalized and engaging emails that resonate deeply with their specific needs, interests, and preferences.
To sum it up, connecting your email autoresponder to your funnel and rolling out compelling email sequences sets the stage for cultivating long-lasting connections with your audience. The beauty of it all is that you own this traffic, shielded from the uncertainties of social media platforms. So, embrace the remarkable power of email marketing and leave a lasting impact on your subscribers by engaging with them in a way that truly counts.
Your Perfect Avatar
Before you start writing any of these sequences, I just want to emphasize how crucial it is to identify your ideal avatar so that you are clear about who you are writing these letters to.
If you’re running a business or have a product or offer in mind, then it’s highly likely that you’ve at least considered the importance of defining your customer avatar. But here’s the crucial step – it’s time to actually create those customer profiles and meticulously outline all the specific qualities of your ideal avatar.
To ensure you cover all the essential aspects, make sure you have clear answers to the following questions:
Basic Demographics:
What is their age?
What is their gender?
What is their ethnicity?
What is their education level?
Where are they located geographically?
What is their relationship status?
What is their household income?
Psychographics:
What is their personality like?
What are their five core values?
What are their hobbies and interests?
How do they spend their leisure time?
Do they have any favorite products or brands?
Are they primarily mobile, desktop, or tablet users?
Biographics:
What industry are they currently working in?
What is their occupation?
Motivations:
What are their primary needs in life?
What challenges or roadblocks are they currently facing?
What is their number one personal life goal and number one professional goal?
What are their top three fears when it comes to starting an internet business?
Buyer Modality:
Competitive: These buyers are driven by the desire to make smart, quick, and decisive actions for a competitive advantage.
Methodical: Methodical buyers carefully review all technical information to ensure they are making the right choice.
Spontaneous: Spontaneous buyers enjoy the thrill of quick purchases and the emotional benefits they bring.
Humanistic: Humanistic buyers are motivated by emotion but also seek to understand the organization they are buying from and the people behind it.
In the video below, I’ll delve into greater detail on how to uncover and understand your customer avatar, as well as how to cater to their needs effectively.
Remember, defining your customer avatar is a fundamental step in creating a successful business strategy. By gaining deep insights into your ideal customers’ demographics, psychographics, biographics, motivations, and buyer modality, you’ll be equipped to serve them better and deliver precisely what they seek. So, let’s get started on understanding your audience and serving them in the best possible way. Watch the video below for a comprehensive guide to finding and connecting with your customer avatar.
Final words
The significance of the soap opera email sequence lies in its ability to foster the crucial “know, like, and trust” factor with your subscribers.
This is an aspect that cannot typically be achieved merely through reading a blog post or watching one of your YouTube videos.
Establishing the “know, like, and trust” factor serves as the bedrock, laying the foundation that allows you to present compelling offers for your products and services.
Once this foundation is set, the next step is to present products and solutions that directly address the challenges and issues faced by your email subscribers – something they can genuinely relate to.
By resonating with their needs and concerns, you pave the way to retain them as loyal fans for the long haul.
Are you considering building an email list, but have some doubts about why it is needed? Many online business owners do not realize the power of building an e-mail list when they are starting out.
One of the main reasons for building an e-mail list is because this is traffic that you control and own.
It is important that you build an email list because you want to build an audience and develop a relationship with them. If one of your goals is to make money online and make auto-pilot commissions is that you’re going to have to serve your audience by solving a problem.
The bigger your e-mail list, the more money you can potentially make. Provided that your audience is targeted and suits your niche.
Why is building an e-mail list important?
E-mail is personal
E-mail is purposeful
E-mail is targeted
You own your e-mail list
E-mail is one on one
More people use e-mail several times a day
What is the averageE-mail subscriber value?
Email subscriber value is the most important metric for list building. It’s more important than your opt-in rate or your unsubscribe rate.
Why?
Because you aren’t doing this email marketing thing as a hobby. You’re doing it to make money.
Every list building tactic has a cost. Maybe it’s “only” a time cost, but that’s a cost, too.
Once you know how much an email subscriber is worth to you, then you’ll be far better informed about which list building tactics are worthwhile.
Each email subscriber is worth $ 1 per month (i.e you can make $ 10,000 a month from a list of 10,000 subscribers).
Take that figure with a grain of salt. Or maybe a pound.
Here’s what it would take to pull that $ 10,000 a month off.
Let’s first break it down by week.
You have to earn $ 2,500 from your list of 10,000 each week.
With an average click-through rate of 3.5% (per Active Campaign), you’d get 350 clicks coming to your landing page/product page.
With a 2% conversion rate (that’s average), you’ll get 7 orders. To make your $ 2,500 that week, you’d need to make $ 357.14 off of each order.
If you are seasoned vet, consider this: You get a 5% click-through rate, resulting in 500 clicks to the landing page. You get a 3% conversion rate, resulting in 15 orders. You still need to make $ 166.66 profit from each order to make your $ 2,500 goal.
The goal should be to aim for $ 1 per subscriber per month goal. Provided that you give value and massively serve your audience this is very do-able.
In this video, I talk about how to build a big e-mail list, and how to monetize it. This may be the most important video that you watch because it can either make or break your business.
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If you can help your perfect avatar move one step closer to their goal, you have gained their trust.
