As an online marketer, you understand marketing’s importance: Without marketing, your business would eventually fail due to the absence of new customers.
A strategically planned and meticulously designed sales funnel can bring in boatloads of money – even for average products.
But the best product in the world is dead in the water with no sales funnel.
If you haven’t already put time and effort into this mission, now is the time to start; and one easy way to start is the utilization of a sales funnel.
Below, I’m going to show you how to leverage sales funnels to create hundreds of thousands of revenue per month.
What exactly is a sales funnel and why you need one?
A sales funnel refers to the online buying process a business leads prospects through, leading to a purchase of your product or service. Anyone out there on the web who is not your client is a prospect.
There are four stages of a sales funnel.
Phase 1: Awareness
Prospects are introduced to you. You’ve identified a particular problem or frustration and you’re providing your solutions by way of content, products, and/or service. Once you’ve identified a particular problem or frustration, the process of awareness comes through visibility in places like Facebook (social media), ads, google searches. To get people to the awareness stage you must generate and drive traffic to this first stage of your funnel.
Phase 2: Interest
After you’ve created quality information in the awareness stage, you’ll find those who are even more interested and then they become prospects that are active and engaged. They return and voluntarily choose you to continue to learn from.
Phase 3: Decision
During this phase, active prospects are deciding whether or not to take advantage of your solution (your product or service).
The active prospect is paying close attention to the details of your solution (what you’re offering: programs, bonuses, refund policies, guarantees, etc…). Also during this phase, the sales offer is being presented to active prospects.
Phase 4: Action
This is the active prospects’ final stage and is either becoming a customer or client of yours (or not). This is when contracts are signed and terms and conditions are agreed upon. Money is exchanged and you have a new customer or client.
The mechanics of a great sales funnel
Create a great landing page
Your website’s landing page is the first impression potential customers will instantly have of your business. A good landing page will also encourage visitors to sign up for some sort of list, or subscribe to the website. This gives you that all-important contact information, which becomes your first line of communication.
Present a front-end offer
The next step is to present potential customers with the opportunity to buy a product or procure your service. When constructing your main front-end products and associated upsell offers, you should be building your funnel with the intention of solving your prospect’s problems.
Give an upsell offer on the back end
Offer your customers who just bought or are about to buy a product or service the opportunity to upsize, or upgrade that service. For example, create an offer that will deliver even more benefits to the customer they upgrade. This strategy is called an upsell.
Consider this the McDonald’s combo, and if you wish to Super Size your meal. You are offering your customers more substance if they choose to upgrade, which will give them more value. Of course, that also means you make more money because an upsell typically involves a larger or more expensive item or service.
Offer a downsize option
In the same way that you encouraged customers to upgrade services in the upsell step, this element of the funnel calls for you to offer a downgrade option to certain customers.
A downsize option doesn’t represent a failure and should not be looked upon as the loss of a sale. Instead, consider this a way to keep a customer unable to buy from you due to budget constraints. Keep in mind that those constraints may change. Be considerate and offer cheaper options for these individuals to keep them as potential customers.
The steps listed here are geared to a business with an online presence. Of course, this might not describe your particular business. However, every business can benefit from the sales funnel model.
Your potential customer’s category, which represents the greatest amount of people, goes on top of the funnel; and the smallest category, established customers, goes on the bottom. The categories in between may be altered to meet your specific business’s needs and sales goals.
Whether we want to admit it or not, the Coronavirus will be a mirror of who we are.
Every crisis exposes who you really are, and this is no exception.
If you have no character, it will show.
You’re either going to panic or minimize how serious it is.
You’re going to bulk buy toilet paper.
You’re going to spread pseudoscientific news.
You’re not going to contribute.
You’re going to be so negative.
Criticize your government.
But if you DO have character, you’re going to step up as a leader.
You’re going to do what’s best for you and society.
You’re going to make tough decisions.
You’re going to take responsibility.
You’re going to stay calm and control what you can control.
You’re going to adapt, be creative and find solutions.
You’re going to contribute and make an impact.
With all of the craziness happening all over the world, it can be easy to get sucked into all of this fear that is going around.
One thing that I’ve learned during this pandemic is not to panic and to not worry about what’s happening outside of me. I can only control my thoughts and emotions. This is a time of patience, deep thinking and figuring things out.
I knew after the 2008 recession that I had to pivot. I lost all of my money and I knew I had to find something that is sustainable and doesn’t require me to hold any kind of inventory.
This is when I started an affiliate marketing business
Affiliate marketing gives you the opportunity to earn a commission by selling products or services offered by other companies. It’s a great way to supplement your income from the convenience of your own home. Fortunately, it’s also easy to become an affiliate for companies that are household names.
This is what I love about affiliate marketing:
I could find a product that I wanted to promote
It allowed me to do a search for “product name” affiliate program.
Most affiliate marketing programs are free
Once I applied and was approved I would then get a special link that allows the merchant to track the people who clicked on my link
If the visitors buy the product, I would get a commission.
In the beginning, I was testing to see what works and what didn’t. Once I found what was working, I would double down and do more of what’s working. This is a sure way to succeed in an online affiliate marketing business.
This is what I did to get started with a shoestring budget:
Created a blog
Picked an industry that I wanted to target and then niche down
Researched products in my niche that I could review
Signed up for the Amazon affiliate program
Find other affiliate programs in the same space that I could review
Created content in the form of “How to” tutorials review blogs and resources
Building my list daily so that I can build a rapport with my audience
Optimized my blog and tracked my rankings in Google
Rinse and repeat
Don’t be fooled though. The gurus will tell you that creating an affiliate marketing business is easy and requires little to no capital to start. Anyone that says that affiliate marketing is easy is trying to sell you something.
It’s easy to set up your site with your affiliate links. But how do you even get people to see your content? Your first option should be free traffic and then paid traffic.
Free Traffic
Free traffic can be achieved through things like social media or SEO. Free traffic is just another term for free visitors to your site. If you post your website on Instagram for your friends to see, when your friends visit your site, your site receives traffic. This traffic costs you nothing and is free.
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Paid Traffic
This by far is the best method, but of course, it requires money. The beauty of paid traffic is that you can reach a lot of people fast. The bigger the budget, the more people you can get to view your content. Mastering the skill of paid traffic can result in huge returns. Some individuals make up to $ 10k/day by using paid traffic.
With a little bit of creativity, this business model can be molded into any business. It can be used as a personal moneymaker, as a legitimate company, or even as a supplement for a company already adopting a different business model. As we enter a new era of virtual reality, crypto-currencies, and whatever crazy new tech that comes out think about how you can implement the affiliate marketing model into future businesses. Wake up; we are in a gold rush.
There are many reasons a person might want to work from home; a little extra money, a disability makes it difficult or impossible to work outside the home, you’re a stay-at-home parent to small children, you’re agoraphobic, or perhaps you don’t drive and live in an area with no public transit.
The steady rise of Americans working from home continues. According to recently released data from the US Census, 5.2% of workers in the US worked at home in 2017—or 8 million people. That share is up from 5% in 2016, and 3.3% in 2000.
Of those 8 million, some have remote jobs meaning their company allows them to work from home rather than work in an office. More and more employers are embracing the idea of remote work because it’s been shown to greatly increase an employee’s productivity and decrease attrition.
And some of those 8 million people who work from home have sought out the flexible work opportunities the internet has made possible through things like affiliate marketing.
There are a lot of significant advantages to working at home jobs, and there are tons of home opportunities out there. But not all work from home jobs you see during your job search are above board. If you want to work from your couch, these are legitimate work from home jobs.
In this video, I am going to show you how you can work from home leveraging Walmart. You will be surprised at what you can do!
Are you considering building an email list, but have some doubts about why it is needed? Many online business owners do not realize the power of building an e-mail list when they are starting out.
One of the main reasons for building an e-mail list is because this is traffic that you control and own.
It is important that you build an email list because you want to build an audience and develop a relationship with them. If one of your goals is to make money online and make auto-pilot commissions is that you’re going to have to serve your audience by solving a problem.
The bigger your e-mail list, the more money you can potentially make. Provided that your audience is targeted and suits your niche.
Why is building an e-mail list important?
E-mail is personal
E-mail is purposeful
E-mail is targeted
You own your e-mail list
E-mail is one on one
More people use e-mail several times a day
What is the averageE-mail subscriber value?
Email subscriber value is the most important metric for list building. It’s more important than your opt-in rate or your unsubscribe rate.
Why?
Because you aren’t doing this email marketing thing as a hobby. You’re doing it to make money.
Every list building tactic has a cost. Maybe it’s “only” a time cost, but that’s a cost, too.
Once you know how much an email subscriber is worth to you, then you’ll be far better informed about which list building tactics are worthwhile.
Each email subscriber is worth $ 1 per month (i.e you can make $ 10,000 a month from a list of 10,000 subscribers).
Take that figure with a grain of salt. Or maybe a pound.
Here’s what it would take to pull that $ 10,000 a month off.
Let’s first break it down by week.
You have to earn $ 2,500 from your list of 10,000 each week.
With an average click-through rate of 3.5% (per Active Campaign), you’d get 350 clicks coming to your landing page/product page.
With a 2% conversion rate (that’s average), you’ll get 7 orders. To make your $ 2,500 that week, you’d need to make $ 357.14 off of each order.
If you are seasoned vet, consider this: You get a 5% click-through rate, resulting in 500 clicks to the landing page. You get a 3% conversion rate, resulting in 15 orders. You still need to make $ 166.66 profit from each order to make your $ 2,500 goal.
The goal should be to aim for $ 1 per subscriber per month goal. Provided that you give value and massively serve your audience this is very do-able.
In this video, I talk about how to build a big e-mail list, and how to monetize it. This may be the most important video that you watch because it can either make or break your business.
Wondering what are some of the best paying online jobs? This is what we’re about to find out.
Whether you are a stay at home mom or dad, a student looking to pay off debt or a retiree looking for extra ways to make money, these creative online side hustles can make you money.
I have put together a comprehensive list of work from home jobs that pay well, and do not require you to have a college degree to start.
In this video, I’ve included are details on how to get started, job description, and how much you can potentially earn. This will give you a better understanding of what the role involves and the flexibility to suit your lifestyle.
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Discover How To Post For Profit On Facebook
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