For about as long as people have been selling products, they’ve been thinking about where to find customers and how to reach them. The classic sales and marketing funnels date back to the late 1800s and provide a simple metaphor to think about the path a customer takes on the way to purchase.
Building a sales funnel is like building something from lego pieces. You have this set of pieces and you just have to connect them together.
The building blocks of a sales funnel is a model of how to take a visitor from prospect to customer. It can also be used as a starting point in building a journey map.
The building blocks have 4 categories – a few of them for each step of the customer journey:
Pre-frame bridge
Quizzes
You can see many of them on all of the internet, especially on Facebook. Why quizzes are great is because you can ask for an email address in exchange for the result. You can also put viewers into different segments (funnels), depending on their answers. Quizzes give quick results. People love quick results.
Blog articles
They are great for cold traffic resulting from an ad or a google search. Most likely they will work better if they are placed on a third-party website. they are good to pre-frame any topic. For example, compare existing solutions on the market with an explanation of why your solution is better.
News website
The news tends to grab more attention than other non-news information. The downside is that they have a shorter life, but usually, it’s worth writing to them.
Videos
They are great for pre-framing material, such as testimonials. You can use them to educate viewers. As with every other element, don’t forget about a strong call-to-action.
Email
Pre-framing via email works well if you’re using JV partners to endorse you or buy a solo ad.
Bridge pages
These are great when wanting to educate people and give them background information. These pages have a call-to-action leading to the product page. These are also known as pre-sell pages. Connecting the visitor from the landing page to the sales page.
This element is kind of obsolete now, but it still has some use in special circumstances.
Squeeze page
This is a very simple page that looks like a popup, where the user has only two choices – give their email address to go forward or leave the page. They are very effective.
Squeeze pop
These are like squeeze pages, but you can place them in many places on the same page.
Free plus shipping, two-step form
In the first step, the user is asked for an email with some personal information. In the second step, he is asked to pay for the shipping. So, we have two steps in one form – qualifying subscribers and qualifying buyers.
Webinar registration
Free webinars are great to generate leads. Also, take them to the next step in the sale process.
Free account
It works very well with software and membership programs. Where the user can sign up for a free trial and if it’s something they see using, they will upgrade to a paid subscription.
Exit pop
Once people want to leave your site show them a popup with a great headline. This is the last chance to get their email address before they leave your site.
Qualifying buyers
Free plus shipping offer
This is my favorite way to qualify buyers. This way they are willing to pay for a
Trial
A very low-cost trial offer is also a great way to qualify buyers.
Tripwire
You can offer one part of your product for a very small price – like seven dollars.
Self-liquidating offers (SLO)
Some of your offers, like free-plus-shipping, may lose you money, this offer will help you get your money back. It’s a more expensive one, between $ 37-$ 97 dollars. People need a strong bond with your Attractive Character to buy these types of products.
Straight sale
A regular sale with one of your high-ticket items (between $ 97-$ 5,000 dollars or higher).
Usually, these are additional offers that complete the value of the initial one.
Down-sales
When a buyer refuses your one-time offer, you can try to sell them a regular payment plan version.
Affiliate recommendation
When the buyer finishes all the purchasing steps and is on the “thank you” page, you can link him to other offers he might be interested in.
Final thoughts
Most of the time, the very first funnel you build may not make you profitable. In fact, the goal of your first funnel is to acquire customers and to breakeven.
As you get better at this, you will come across several new strategies and techniques to filter more people through your business.
You have made it to the end. By “end”, I really mean the beginning. Now that you’ve gone through the concept and the recipe, you’re ready to build your own sales funnel.
As an online marketer, you understand marketing’s importance: Without marketing, your business would eventually fail due to the absence of new customers.
A strategically planned and meticulously designed sales funnel can bring in boatloads of money – even for average products.
But the best product in the world is dead in the water with no sales funnel.
If you haven’t already put time and effort into this mission, now is the time to start; and one easy way to start is the utilization of a sales funnel.
Below, I’m going to show you how to leverage sales funnels to create hundreds of thousands of revenue per month.
What exactly is a sales funnel and why you need one?
A sales funnel refers to the online buying process a business leads prospects through, leading to a purchase of your product or service. Anyone out there on the web who is not your client is a prospect.
There are four stages of a sales funnel.
Phase 1: Awareness
Prospects are introduced to you. You’ve identified a particular problem or frustration and you’re providing your solutions by way of content, products, and/or service. Once you’ve identified a particular problem or frustration, the process of awareness comes through visibility in places like Facebook (social media), ads, google searches. To get people to the awareness stage you must generate and drive traffic to this first stage of your funnel.
Phase 2: Interest
After you’ve created quality information in the awareness stage, you’ll find those who are even more interested and then they become prospects that are active and engaged. They return and voluntarily choose you to continue to learn from.
Phase 3: Decision
During this phase, active prospects are deciding whether or not to take advantage of your solution (your product or service).
The active prospect is paying close attention to the details of your solution (what you’re offering: programs, bonuses, refund policies, guarantees, etc…). Also during this phase, the sales offer is being presented to active prospects.
Phase 4: Action
This is the active prospects’ final stage and is either becoming a customer or client of yours (or not). This is when contracts are signed and terms and conditions are agreed upon. Money is exchanged and you have a new customer or client.
The mechanics of a great sales funnel
Create a great landing page
Your website’s landing page is the first impression potential customers will instantly have of your business. A good landing page will also encourage visitors to sign up for some sort of list, or subscribe to the website. This gives you that all-important contact information, which becomes your first line of communication.
Present a front-end offer
The next step is to present potential customers with the opportunity to buy a product or procure your service. When constructing your main front-end products and associated upsell offers, you should be building your funnel with the intention of solving your prospect’s problems.
Give an upsell offer on the back end
Offer your customers who just bought or are about to buy a product or service the opportunity to upsize, or upgrade that service. For example, create an offer that will deliver even more benefits to the customer they upgrade. This strategy is called an upsell.
Consider this the McDonald’s combo, and if you wish to Super Size your meal. You are offering your customers more substance if they choose to upgrade, which will give them more value. Of course, that also means you make more money because an upsell typically involves a larger or more expensive item or service.
Offer a downsize option
In the same way that you encouraged customers to upgrade services in the upsell step, this element of the funnel calls for you to offer a downgrade option to certain customers.
A downsize option doesn’t represent a failure and should not be looked upon as the loss of a sale. Instead, consider this a way to keep a customer unable to buy from you due to budget constraints. Keep in mind that those constraints may change. Be considerate and offer cheaper options for these individuals to keep them as potential customers.
The steps listed here are geared to a business with an online presence. Of course, this might not describe your particular business. However, every business can benefit from the sales funnel model.
Your potential customer’s category, which represents the greatest amount of people, goes on top of the funnel; and the smallest category, established customers, goes on the bottom. The categories in between may be altered to meet your specific business’s needs and sales goals.
Everyone who has an online business needs to create a sales funnel in order to convert his website visitors into paying customers.
If you fail to do that, you will hardly make any money.
What is a Sales Funnel?
A sales funnel is a marketing concept that maps out the journey a customer goes through when making any kind of purchase. The model uses a funnel as an analogy because a large number of potential customers may begin at the top-end of the sales process, but only a fraction of these people actually end up making a purchase.
The sales funnel is one of the most fundamental concepts in sales and marketing. The top of the funnel signifies the goal of every business — to generate as many leads as possible — while the narrow bottom reflects how many of those leads are converted to customers by the end of the sales process.
Stages of a sales funnel can vary, but a traditional model follows these phases:
Awareness
Interest
Desire
Action
Successful businesses don’t just make sales here and there. They make sales consistently and with high enough volume that they can comfortably hire full-time employees. They know that despite having regular expenses, they are going to be profitable.
So how do they do it?
In this video, I will be showing you what sales funnels are, the stages of a sales funnel and examples of how I use sales funnels to achieve consistent growth and predictable revenue.
Your relationship funnel – also known as your sales funnel or sales process – leads prospective customers through their buying journey. A relationship funnel has four stages: awareness, interest, decision, and action. It helps an online business to … Continued Nate Leung
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