Marketing and Advertising, although they sound similar but in reality they are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from research to designing to advertising to sale. Advertising, on the other hand is a component of the marketing process which is nothing but conveying the message through variety of mediums to promote the product.
Advertising is one of the most important component of a marketing strategy and also the most expensive. Advertising constitutes sending the message across the public about your company, product or services. It also constitutes behind the scenes work like the process involving formation of various strategies and coming up with a right one to target the viewers.
The strategy consists of planning things like placing ads, deciding what media to use, what time, frequency etc. The advertisements are generally placed via mediums like television, snail mail, newspapers, internet, emails, radio, magazines, mobile messaging, flyers, billboards etc. The most popular one is of course television although advertising on internet is becoming increasingly popular too.
Easiest way to differentiate between Marketing and Advertising?is to consider marketing as a cake and if you cut the cake, advertising as one of the pieces of that cake. The other pieces of cake are market research of the product, product designing, media planning, PR, product pricing, customer satisfaction, customer support, sales and many more. All these components or pieces of cake should work independently but collectively in achieving the bigger goal i.e. sell product and build company’s reputation in the market.
Marketing is a marathon process involving many tasks that involve hours sometimes days of research. The research part of marketing takes the longest duration as it involves thoroughly understanding the behavior of people towards a product. Designing the product and developing advertising strategy is also a time consuming process. Only components that take less time are executing advertisements and sales. Marketing can also be perceived as a medium between consumers and the company.
But many companies often make mistake of confusing Marketing and Advertising. They try to ape big companies like Coke and Pepsi in advertising but they simply ignore the work that goes behind that. The classical example of this is, take the case of logo for instance. Many business owners are so hysterical about the logo of their company in their advertisements that they think that it will simply bring in the sales. But what makes a logo works is none other than the reputation of the company and the logo must have a feeling to it and should truly reflect company’s values.
One should also remember that these companies spend fortunes on advertising which a new start up business can’t. Rather than spending unnecessary money on branding your product one should invest money and time in communicating to the consumers that they can address their expectations. After building reputation and growing to a big size company one can think of these lavish ideas. Educating the consumers also helps as it will give them an understanding that you know what you do and are best at doing that.
Smart marketers are aggressive in approach rather than passive. They provoke reader’s minds by prompting them to do something rather than just making them knowledgeable of the product. Smart marketers also bring home the names, addresses and contact numbers of people who are really interested in hiring your company by employing aggressive marketing. Thus having a good marketing campaign speaks a lot about the company and their products and advertising gives that finishing touch to the hard work done by the marketing people in selling a product.
Are you excited in being involved in the new forms of income from the internet? If you are, you must relax and think straight because you can’t afford to make mistakes, especially if you want to make it big on the net. Find a fresh new idea that you can use to create an income opportunity online and make sure that you create your own business plan to ensure your success.
Before starting an online business, you must devise a business plan. This is very important because it can lead to your business’ success or downfall. Whether your business idea is new or just an innovation of an existing one, you will need a business plan. Start the plan with a mission statement or a description of your business. Make a summary and after that, you can already identify your business objectives and aims. After that, it is now time to start making the marketing plan. This is a bit hard but you will need it to address the business specifics.
When you’re already developing the business strategy, you need to consider these things:
Target market. Since the business is based online, you will need to generate traffic to your site. Your target market refers to the customers that will be visiting your site. Target markets can be mothers, business executives, teens, older adults, and even kids.
Consider competition. Competition is one thing that you have to give much attention if you want to succeed in the online business that is why you need to come up with a product or service which is different but useful. If your product/service is similar to others, visit their site and analyze the costs as well as the necessary marketing strategy. Identify your competitor’s weaknesses and improve your products/service based on them.
Know the various ways to effectively advertise your business. You should have knowledge about the different methods to advertise the business. Learn more about the importance of search engines, banner ads, blogs, and articles. You can use these tools to advertise your product/service to the whole world.
How much are you going to price your product/service? You will have to go back with the competition in the market. Your price should not be too high nor too low; it should be affordable to customers but at the same time, give you enough profit. Put yourself in the shoes of your customers and study the existing market prices of related products/services.
Shipping method. Since the business is on the net, you can expect customers from different parts of the world. Post the shipping details on your website in a clear manner. If your products are valuable, you should get shipping insurance especially if you need to ship outside your country.
Mode of payment. Most online businesses accept credit cards and if you choose this option, you will need to decide between merchant accounts or third party processing centers. Some make money online businesses accept money order or checks; will your business accept them too?
A business plan is vital to all new forms of income from the internet. It is the only way to ensure success. Start developing your business plan now. Take your time when developing the marketing plan because it is the most important part of the entire business plan. After creating the plan, you can now start with the income opportunity you’ve chosen.
In recent years, product launch jacking has become a popular strategy to make money online.
Hundreds of internet marketing products are launched every month!
Not only internet marketing niche but every niche witness new products regularly.
This strategy is used by affiliates every day.
With the help of this and some important researches, they find profitable affiliate products that are in their launching phase.
This method is pretty simple and known as product launch jacking.
Launch Jacking is a starting method for anyone looking to start making money online and start your own online business.
Its a foundation for affiliate marketing which can later lead on to more advanced affiliate marketing strategies.
In this video, I will break down how you how to find a product that is launching soon on platforms such as JVZoo, ClickBank and WarriorPlus and promoting them before they launch.
This way you can get your reviews up and ready before the launch and beat your competition.
How to achieve full-time income in network marketing…
Recently, I got a message from a guy on in my organization asking how to achieve a full-time income in network marketing.
I’ve got a couple of different answers to this…
The first is pretty simple…
Personally enroll as many as it takes.
The bottom line: as many as it takes.
After 24+ years of experience being involved in network marketing and building that equal over one million active customers, I’ve heard a lot of strategies.
My personal favor (sarcasm) is the “I’m going to enroll 5, that enroll 5, that enroll 5 and I’m going to enroll anyone else until I’ve helped them get 5.” or the “I’m going to give away my personals so my downline will stick around” bullsh*t.
That’s a welfare mentality.
Personally, I think that’s a broken system.
If you give enrollments away and constantly building people’s team…
They have NO incentive to build it themselves.
In theory…
It makes sense…
But you don’t gain mastery in network marketing with theory.
You gain mastery and a full-time income in network marketing by doing the work…
Not philosophizing and reading books about it.
The reality when trying to achieve full-time income in network marketing
You’ve got to go personally produce and put in enough people to find LEADERS!
Network marketing is a sorting business…
You have to sort through some chickens (people who don’t produce) before you find an eagle.
Don’t think I’m talking negatively about anyone…
It took me 5 years to get to a full-time income…
I was a chicken myself!
The only eagle-like quality I had was that I attended all the training and events.
If you’re not having success yet…
…and you’re reading this blog, watching my YouTube videos, reading my book…
You’re an eagle in training (;
Now, let me tell you something my mentor told me…
The fastest path to earning a full-time income in network marketing…
Simply to recruit 30 people fast (no, I’m not guaranteeing that).
For me, after my 5-year struggle…
I finally made the decision to make sh*t happen and recruited 30 people into my organization in 30 days.
Now, I’m not saying that you have to do that (In fact, I don’t believe I’ve ever recruited that many people in 30 days again…)
But those 30 turned into thousands!
I got to a six-figure income.
Sometimes you have to enroll 29 chickens in order to get one eagle.
If you’re serious about going full-time in network marketing…
Shoot for enrolling 30 people.
The faster, the better.
See, there’s a thing called…
Using the Law Of Compressed Activity to reach a full-time income in network marketing
This law states: The effort that you put in, in a compressed amount of time is going to pay you way more money than the same amount of effort put in over an extended period of time.
Why?
The speed of the pack is determined by the speed of the leader.
If you’re out recruiting…
Your team is looking at you.
If you’re making sales…
Your team is making sales.
If you’re getting retail customers…
Your team is getting retail customers.
If you’re slacking off…
Your team is slacking off.
It’s a follow the leader type business.
Ask yourself this question: “How many people did you personally enroll last month?”
If the answer to that question gets you excited…
Good! You’re well on your way.
If not…
You’ve got some work to do.
Bottom line: you’ve got to personally produce.
Make a commitment right now that the next 30 days you’re going to set a personal record.
Email me at Mattm@morris.com and let me know your COMMITMENT to the number of people you’re committed to enrolling in the next 30 days.
Go make it happen.
If you want to discover the 7 specific strategies I’ve used to go from being a broke swimming pool salesman to creating 7-figure results in my network marketing organization…
Head over to 7strategiesbook.com. I just released my new book that acts as the starting ground…
The FOUNDATION necessary for achieving a high level of success.
If you want some advanced training on leadership
Feel free to hop over to LeadwithMatt.com. I’ve got some strategies there on becoming a powerful leader and recruiting powerful leaders.
I’d love to hear what your biggest takeaway was out of this in the comments below.
If you feel like this can add some value to some others, feel free to share it.
Take care.
If you’d like to learn how to impact others, check out this blog post.
Go Make Life An Adventure
Be sure to check out my Facebook and Instagram accounts for daily motivational and inspirational content.
Matt Morris #1 Best Selling Author of The Unemployed Millionaire
As the internet evolves so will the industry of online marketing. With the influx of information out there, it can be confusing yet frustrating to try and figure this out. Especially if you are brand new.
Here are my easiest ways to make a passive income online.
1) Do not do everything at once
This is a big one.
Which is why I mentioned it first.
Chances are, you may be doing endless research on Google and YouTube on how to get started.
There are so many different ways to make money online. Pick one that you feel suits you and run with it. It’s important that you pick one that you are passionate about. One that you feel you can carry out long term. If you are not passionate about the topic, you will not survive long enough to see a profit.
2) Focus on one offer
As you may have seen, there are thousands of offers to choose from.
If you see someone succeeding in a particular niche, it doesn’t mean that you will succeed too. This is why it’s important that you select one that you are passionate about. This is the key to your survival in that niche.
When you are serving your audience, you shouldn’t focus on the money. Focus on how you can help them. Money is a ‘by-product’ of how many people you can help.
Focus on one offer, help those people, and you’ll get paid over and over.
3) Focus on driving traffic
You can use any platform. It doesn’t matter if you have a website, a Facebook page, or a YouTube channel.
There are two methods of driving traffic.
Free – This is an organic approach where you create and produce content.
Paid – You pay a fee to a platform like Facebook. Facebook will display your ad in front of the audience that you wish to target.
This sounds great, doesn’t it? But what if you don’t have any money?
This is where you need to learn how to be ‘resourceful’.
Here are some ideas:
Pick up a part-time job.
Sell your items on eBay.
Start a dog walking service.
Babysit your neighbor’s kid.
Take out a loan or obtain a credit card.
The opportunities are endless – You have to figure out what works within yourself and use that to your advantage. There should be no excuse to why you cannot make money or get started.
If you keep doing the same thing over and over and expect a different result, nothing will change. You have to change something in your life to get what you want.
This is the reason why people are stuck in their lives.
Inside this video, I explain more in detail on the easiest ways to make a passive income online.
How ANYONE Can Launch The #1 Beginner Friendly Fully Automated Online Business From Home
WITHOUT having any Tech Skills, Following, Products or Experience
100% FREE COURSE
Discover How To Post For Profit On Facebook
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Marketing and Advertising, although they sound similar but in reality they are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from research to designing to advertising to sale. Advertising, on the other hand is a component of the marketing process which is nothing but conveying the message through variety of mediums to promote the product.
Free – This is an organic approach where you create and produce content. 