Front-End Versus Back-End Funnels – Why It’s Important For Your Bottom Line

Front-End Versus Back-End Funnels – Why It’s Important For Your Bottom Line

Are you looking for more ways to increase the performance of your sales funnel?

Do you spend enough time on back-end strategies as you do on front-end strategies?

While this is great, many businesses aren’t seeing a high converting sales funnel because they tend to forget about their backend strategies.

What is a front-end sales funnel?

The front-end is often referred to as the first product that a new customer buys. The back-end is all the additional products that a customer will buy from you over the time that they remain your customer. The back-end can also be a high-ticket item as well.

It can be a free plus shipping offer, a deeply discounted offer, etc. what matters is that there is a sale and you’re capturing a buyer not just an opt-in.

Although opt-ins can also be on your front end.

In either case, whether you have an offer for a sale or an opt-in as the first step in your front end, you’ll usually also have a front end sales funnel consisting of a tripwire offer and or a couple of upsells and down sells. This is your front end sales funnel.

Front End Vs Back End Sales Funnel1

What is the back-end marketing?

Back end marketing is any offer that sells to an existing customer.

Again the type of offer is irrelevant.

The important thing to learn is that this is in the back end. So it usually consists of a follow-up email sequence that nurtures the buyer and moves them onto another offer, which in turn is actually another funnel with upsells and downfalls behind that, or a high ticket value ladder.

The money is in the back-end

Seasoned affiliate marketers know that the real money is made in the back-end.

What that simply means is that you make more money by selling additional products to the same customer than you make on the initial front-end sale.

In fact, the top marketers are actually making no money on the initial first sale. Sometimes they lose money on that first sale. The best-case scenario is that they split even to acquire a customer.

ClickFunnels Review Trial Bonuses Dotcom Expert Traffic Secrets Book

The reason why this works online is because of the backend.

To the newbie affiliate marketer, this can be very confusing to understand. How can a company stay in business if they are making no money or even losing money on a sale?

The secret is that they are making all their profit on the back-end. Including recouping the loss of that first sale, the front-end sale. It’s easier to sell to a warm customer than it is to sell to a cold customer.

In order to understand this let’s look at everything above and below the line of the first offer sale.

In the video below, I explain the back-end offer and how it flows with high-ticket items

Nate Leung

It’s the Magical Time for Network Marketing

The thing that most people don’t understand about Network Marketing right now is how early it still is. Yes, we’re doing almost $ 200 billion in combined revenue around the world. And yes, there’s a hundred million people involved around the world either part-time or full-time. But it’s still so early.

Here’s what is happening right now…

#1 The products are growing up

Lazy products are not working in the marketplace. So, the products and services are getting better and better.

#2 The companies are improving

Companies are going to another level in terms of branding, service, support, and technology.

#3 The distributors of Network Marketing are deciding to become professionals

There are more people today that consider themselves Network Marketing professionals than any other time.

And I personally believe that this generation, the people who are getting involved right now, are going to create the most wealth per distributor. They are going to make more than the people who got involved years ago because the profession wasn’t really ready yet. And they are going to make more than distributors in the future because the profession is going to be more popular, widely accepted, and more understood.

But today, Network Marketing has the perfect blend of professionalism and improved practices, standards, and training while still being virgin territory.

It’s like there is all of this unclaimed beach front property that a person can just come in, put their flag down, and say “I’m going to be a Network Marketing professional.” But there is going to be a time when that beach front property is going to run out, and people are going to have to move back one row. Those people are not going to get as much return as they are going to get right this moment.

This is a magical time for Network Marketing. I predict that in the next 5 or 10 years, more wealth will be created inside of the Network Marketing profession than any 10-year period in its entire existence.

Hundreds of years from now, people will look back at this moment as the perfect moment to get involved in Network Marketing. But you have to see it, and you have to take action.

The post It’s the Magical Time for Network Marketing appeared first on Network Marketing Pro.

Network Marketing Pro

100% FREE COURSE

How ANYONE Can Launch The #1 Beginner Friendly Fully Automated Online Business From Home

WITHOUT having any Tech Skills, Following, Products or Experience 
GET IT NOW!
100% FREE COURSE

Discover How To Post For Profit On Facebook

Get Instant Access >>>
This website uses cookies and asks your personal data to enhance your browsing experience. We are committed to protecting your privacy and ensuring your data is handled in compliance with the General Data Protection Regulation (GDPR).

Pin It on Pinterest