How To Build A Profitable E-mail List From Scratch
Are you considering building an email list, but have some doubts about why it is needed? Many online business owners do not realize the power of building an e-mail list when they are starting out.
One of the main reasons for building an e-mail list is because this is traffic that you control and own.
It is important that you build an email list because you want to build an audience and develop a relationship with them. If one of your goals is to make money online and make auto-pilot commissions is that you’re going to have to serve your audience by solving a problem.
The bigger your e-mail list, the more money you can potentially make. Provided that your audience is targeted and suits your niche.
Why is building an e-mail list important?
- E-mail is personal
- E-mail is purposeful
- E-mail is targeted
- You own your e-mail list
- E-mail is one on one
- More people use e-mail several times a day
What is the average E-mail subscriber value?
Email subscriber value is the most important metric for list building. It’s more important than your opt-in rate or your unsubscribe rate.
Why?
Because you aren’t doing this email marketing thing as a hobby. You’re doing it to make money.
Every list building tactic has a cost. Maybe it’s “only” a time cost, but that’s a cost, too.
Once you know how much an email subscriber is worth to you, then you’ll be far better informed about which list building tactics are worthwhile.
Each email subscriber is worth $ 1 per month (i.e you can make $ 10,000 a month from a list of 10,000 subscribers).
Take that figure with a grain of salt. Or maybe a pound.
Here’s what it would take to pull that $ 10,000 a month off.
Let’s first break it down by week.
You have to earn $ 2,500 from your list of 10,000 each week.
With an average click-through rate of 3.5% (per Active Campaign), you’d get 350 clicks coming to your landing page/product page.
With a 2% conversion rate (that’s average), you’ll get 7 orders. To make your $ 2,500 that week, you’d need to make $ 357.14 off of each order.
If you are seasoned vet, consider this: You get a 5% click-through rate, resulting in 500 clicks to the landing page. You get a 3% conversion rate, resulting in 15 orders. You still need to make $ 166.66 profit from each order to make your $ 2,500 goal.
The goal should be to aim for $ 1 per subscriber per month goal. Provided that you give value and massively serve your audience this is very do-able.
In this video, I talk about how to build a big e-mail list, and how to monetize it. This may be the most important video that you watch because it can either make or break your business.