Differences between Marketing and Advertising

Differences between Marketing and Advertising

Marketing and AdvertisingMarketing and Advertising, although they sound similar but in reality they are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from research to designing to advertising to sale. Advertising, on the other hand is a component of the marketing process which is nothing but conveying the message through variety of mediums to promote the product.

Advertising is one of the most important component of a marketing strategy and also the most expensive. Advertising constitutes sending the message across the public about your company, product or services. It also constitutes behind the scenes work like the process involving formation of various strategies and coming up with a right one to target the viewers.

The strategy consists of planning things like placing ads, deciding what media to use, what time, frequency etc. The advertisements are generally placed via mediums like television, snail mail, newspapers, internet, emails, radio, magazines, mobile messaging, flyers, billboards etc. The most popular one is of course television although advertising on internet is becoming increasingly popular too.

Easiest way to differentiate between Marketing and Advertising?is to consider marketing as a cake and if you cut the cake, advertising as one of the pieces of that cake. The other pieces of cake are market research of the product, product designing, media planning, PR, product pricing, customer satisfaction, customer support, sales and many more. All these components or pieces of cake should work independently but collectively in achieving the bigger goal i.e. sell product and build company’s reputation in the market.

Marketing and Advertising

 

Marketing is a marathon process involving many tasks that involve hours sometimes days of research. The research part of marketing takes the longest duration as it involves thoroughly understanding the behavior of people towards a product. Designing the product and developing advertising strategy is also a time consuming process. Only components that take less time are executing advertisements and sales. Marketing can also be perceived as a medium between consumers and the company.

But many companies often make mistake of confusing Marketing and Advertising. They try to ape big companies like Coke and Pepsi in advertising but they simply ignore the work that goes behind that. The classical example of this is, take the case of logo for instance. Many business owners are so hysterical about the logo of their company in their advertisements that they think that it will simply bring in the sales. But what makes a logo works is none other than the reputation of the company and the logo must have a feeling to it and should truly reflect company’s values.

One should also remember that these companies spend fortunes on advertising which a new start up business can’t. Rather than spending unnecessary money on branding your product one should invest money and time in communicating to the consumers that they can address their expectations. After building reputation and growing to a big size company one can think of these lavish ideas. Educating the consumers also helps as it will give them an understanding that you know what you do and are best at doing that.

Smart marketers are aggressive in approach rather than passive. They provoke reader’s minds by prompting them to do something rather than just making them knowledgeable of the product. Smart marketers also bring home the names, addresses and contact numbers of people who are really interested in hiring your company by employing aggressive marketing. Thus having a good marketing campaign speaks a lot about the company and their products and advertising gives that finishing touch to the hard work done by the marketing people in selling a product.

Creating Business Plans for New Forms of Income from the Internet

Creating Business Plans for New Forms of Income from the Internet

Are you excited in being involved in the new forms of income from the internet? If you are, you must relax and think straight because you can’t afford to make mistakes, especially if you want to make it big on the net. Find a fresh new idea that you can use to create an income opportunity online and make sure that you create your own business plan to ensure your success.

Before starting an online business, you must devise a business plan. This is very important because it can lead to your business’ success or downfall. Whether your business idea is new or just an innovation of an existing one, you will need a business plan. Start the plan with a mission statement or a description of your business. Make a summary and after that, you can already identify your business objectives and aims. After that, it is now time to start making the marketing plan. This is a bit hard but you will need it to address the business specifics.

When you’re already developing the business strategy, you need to consider these things:

Target market. Since the business is based online, you will need to generate traffic to your site. Your target market refers to the customers that will be visiting your site. Target markets can be mothers, business executives, teens, older adults, and even kids.

Consider competition. Competition is one thing that you have to give much attention if you want to succeed in the online business that is why you need to come up with a product or service which is different but useful. If your product/service is similar to others, visit their site and analyze the costs as well as the necessary marketing strategy. Identify your competitor’s weaknesses and improve your products/service based on them.

Know the various ways to effectively advertise your business. You should have knowledge about the different methods to advertise the business. Learn more about the importance of search engines, banner ads, blogs, and articles. You can use these tools to advertise your product/service to the whole world.

How much are you going to price your product/service? You will have to go back with the competition in the market. Your price should not be too high nor too low; it should be affordable to customers but at the same time, give you enough profit. Put yourself in the shoes of your customers and study the existing market prices of related products/services.

Shipping method. Since the business is on the net, you can expect customers from different parts of the world. Post the shipping details on your website in a clear manner. If your products are valuable, you should get shipping insurance especially if you need to ship outside your country.

Mode of payment. Most online businesses accept credit cards and if you choose this option, you will need to decide between merchant accounts or third party processing centers. Some make money online businesses accept money order or checks; will your business accept them too?

A business plan is vital to all new forms of income from the internet. It is the only way to ensure success. Start developing your business plan now. Take your time when developing the marketing plan because it is the most important part of the entire business plan. After creating the plan, you can now start with the income opportunity you’ve chosen.

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