For about as long as people have been selling products, they’ve been thinking about where to find customers and how to reach them. The classic sales and marketing funnels date back to the late 1800s and provide a simple metaphor to think about the path a customer takes on the way to purchase.
Building a sales funnel is like building something from lego pieces. You have this set of pieces and you just have to connect them together.
The building blocks of a sales funnel is a model of how to take a visitor from prospect to customer. It can also be used as a starting point in building a journey map.
The building blocks have 4 categories – a few of them for each step of the customer journey:
Pre-frame bridge
Quizzes
You can see many of them on all of the internet, especially on Facebook. Why quizzes are great is because you can ask for an email address in exchange for the result. You can also put viewers into different segments (funnels), depending on their answers. Quizzes give quick results. People love quick results.
Blog articles
They are great for cold traffic resulting from an ad or a google search. Most likely they will work better if they are placed on a third-party website. they are good to pre-frame any topic. For example, compare existing solutions on the market with an explanation of why your solution is better.
News website
The news tends to grab more attention than other non-news information. The downside is that they have a shorter life, but usually, it’s worth writing to them.
Videos
They are great for pre-framing material, such as testimonials. You can use them to educate viewers. As with every other element, don’t forget about a strong call-to-action.
Email
Pre-framing via email works well if you’re using JV partners to endorse you or buy a solo ad.
Bridge pages
These are great when wanting to educate people and give them background information. These pages have a call-to-action leading to the product page. These are also known as pre-sell pages. Connecting the visitor from the landing page to the sales page.
This element is kind of obsolete now, but it still has some use in special circumstances.
Squeeze page
This is a very simple page that looks like a popup, where the user has only two choices – give their email address to go forward or leave the page. They are very effective.
Squeeze pop
These are like squeeze pages, but you can place them in many places on the same page.
Free plus shipping, two-step form
In the first step, the user is asked for an email with some personal information. In the second step, he is asked to pay for the shipping. So, we have two steps in one form – qualifying subscribers and qualifying buyers.
Webinar registration
Free webinars are great to generate leads. Also, take them to the next step in the sale process.
Free account
It works very well with software and membership programs. Where the user can sign up for a free trial and if it’s something they see using, they will upgrade to a paid subscription.
Exit pop
Once people want to leave your site show them a popup with a great headline. This is the last chance to get their email address before they leave your site.
Qualifying buyers
Free plus shipping offer
This is my favorite way to qualify buyers. This way they are willing to pay for a
Trial
A very low-cost trial offer is also a great way to qualify buyers.
Tripwire
You can offer one part of your product for a very small price – like seven dollars.
Self-liquidating offers (SLO)
Some of your offers, like free-plus-shipping, may lose you money, this offer will help you get your money back. It’s a more expensive one, between $ 37-$ 97 dollars. People need a strong bond with your Attractive Character to buy these types of products.
Straight sale
A regular sale with one of your high-ticket items (between $ 97-$ 5,000 dollars or higher).
Usually, these are additional offers that complete the value of the initial one.
Down-sales
When a buyer refuses your one-time offer, you can try to sell them a regular payment plan version.
Affiliate recommendation
When the buyer finishes all the purchasing steps and is on the “thank you” page, you can link him to other offers he might be interested in.
Final thoughts
Most of the time, the very first funnel you build may not make you profitable. In fact, the goal of your first funnel is to acquire customers and to breakeven.
As you get better at this, you will come across several new strategies and techniques to filter more people through your business.
You have made it to the end. By “end”, I really mean the beginning. Now that you’ve gone through the concept and the recipe, you’re ready to build your own sales funnel.
As an online marketer, you understand marketing’s importance: Without marketing, your business would eventually fail due to the absence of new customers.
A strategically planned and meticulously designed sales funnel can bring in boatloads of money – even for average products.
But the best product in the world is dead in the water with no sales funnel.
If you haven’t already put time and effort into this mission, now is the time to start; and one easy way to start is the utilization of a sales funnel.
Below, I’m going to show you how to leverage sales funnels to create hundreds of thousands of revenue per month.
What exactly is a sales funnel and why you need one?
A sales funnel refers to the online buying process a business leads prospects through, leading to a purchase of your product or service. Anyone out there on the web who is not your client is a prospect.
There are four stages of a sales funnel.
Phase 1: Awareness
Prospects are introduced to you. You’ve identified a particular problem or frustration and you’re providing your solutions by way of content, products, and/or service. Once you’ve identified a particular problem or frustration, the process of awareness comes through visibility in places like Facebook (social media), ads, google searches. To get people to the awareness stage you must generate and drive traffic to this first stage of your funnel.
Phase 2: Interest
After you’ve created quality information in the awareness stage, you’ll find those who are even more interested and then they become prospects that are active and engaged. They return and voluntarily choose you to continue to learn from.
Phase 3: Decision
During this phase, active prospects are deciding whether or not to take advantage of your solution (your product or service).
The active prospect is paying close attention to the details of your solution (what you’re offering: programs, bonuses, refund policies, guarantees, etc…). Also during this phase, the sales offer is being presented to active prospects.
Phase 4: Action
This is the active prospects’ final stage and is either becoming a customer or client of yours (or not). This is when contracts are signed and terms and conditions are agreed upon. Money is exchanged and you have a new customer or client.
The mechanics of a great sales funnel
Create a great landing page
Your website’s landing page is the first impression potential customers will instantly have of your business. A good landing page will also encourage visitors to sign up for some sort of list, or subscribe to the website. This gives you that all-important contact information, which becomes your first line of communication.
Present a front-end offer
The next step is to present potential customers with the opportunity to buy a product or procure your service. When constructing your main front-end products and associated upsell offers, you should be building your funnel with the intention of solving your prospect’s problems.
Give an upsell offer on the back end
Offer your customers who just bought or are about to buy a product or service the opportunity to upsize, or upgrade that service. For example, create an offer that will deliver even more benefits to the customer they upgrade. This strategy is called an upsell.
Consider this the McDonald’s combo, and if you wish to Super Size your meal. You are offering your customers more substance if they choose to upgrade, which will give them more value. Of course, that also means you make more money because an upsell typically involves a larger or more expensive item or service.
Offer a downsize option
In the same way that you encouraged customers to upgrade services in the upsell step, this element of the funnel calls for you to offer a downgrade option to certain customers.
A downsize option doesn’t represent a failure and should not be looked upon as the loss of a sale. Instead, consider this a way to keep a customer unable to buy from you due to budget constraints. Keep in mind that those constraints may change. Be considerate and offer cheaper options for these individuals to keep them as potential customers.
The steps listed here are geared to a business with an online presence. Of course, this might not describe your particular business. However, every business can benefit from the sales funnel model.
Your potential customer’s category, which represents the greatest amount of people, goes on top of the funnel; and the smallest category, established customers, goes on the bottom. The categories in between may be altered to meet your specific business’s needs and sales goals.
Do you feel lost in a sea of online sales advice? A guru says something and it sounds good, so you try it, but you never quite see the results you want. So you try another guru’s best advice, and again nothing.
You feel that your online business is different and you can’t possibly make money from affiliate sales. For some reason, it’s just not for you.
You feel like you’re doing it wrong. That there’s some secret key that all the guru’s making good money know, that you don’t, and you don’t know how to learn it since they seem to be unwilling to teach it.
Most people aren’t happy with the sales their business is getting.
If they’re not getting sales, they’re obviously uncomfortable with it, but even if they are getting decent sales, most people still aren’t happy with it because they want more. It’s rare that a business is getting more sales than it can handle; those rare occasions are a good problem to have.
This is the kind of thing we see happen all the time with modern entrepreneurs. And the fixes might surprise you right into a new way of thinking about sales. (Hint: there’s normally at least one big mindset shift that needs to happen.)
You see, it’s not enough to know what the problem is… you have to know how to fix it.
If you think you can just throw together a cute sales email based on a script you found online, think again. Your audience — if they’re good enough to support your business for the long haul — are smarter than that.
You think to skim through some blog or video is going to fix your sales issue? Chances are your problem runs a little deeper than that.
So get your notebook and your favorite stimulant ready and let’s dive…
It may require facing some uncomfortable truths. It will require making some changes. But you don’t have to go down without a fight. By identifying the problem, you can save your business before it’s too late.
In this video, I will be sharing the 5 of the most common reasons why most online marketers fail to sell, and why.
High-ticket product sales are one of my favorite ways to earn a passive income. ls because there are so many opportunities to grow actual passive income. The exciting part is how much you can earn as an affiliate marketer.
The most important factor in your success as an affiliate is what kind of products you promote.
You can put in less effort, less time and make a lot more money.
Let me break it down as an example.
The reason why I like the high ticket is that you can sell one item at $ 1,000 instead of 1,000 items at $ 1.
So what one would you focus your energy on?
Would you focus the same amount of energy on one item for $ 1,000?
Would you rather focus more energy on trying to sell 1000 products at $ 1?
That is the difference between a high ticket and a low ticket.
The common myth that most marketers think that because the price of the high ticket is a lot more, it means that the customer will not buy the product.
Let me break it down to you and I’ll explain why that is. When it comes to high ticket, the three things that you have to know about high ticket:
1) It has a strong back end and you attract quality customers.
What does quality mean? It means quality customers. No tire kickers, or time wasters.
This process allows you to filter out the people who are not serious about your product. The business model allows you to focus on higher-quality customers. These are those who have skin in the game, and that is worth your time.
2) Raises the asset value.
When you take a potential customer through a funnel and you take them through a process. When you’re selling a high ticket item, it requires a low barrier price item to get the prospect through the door. As they go through the process, there is an opportunity to sell them on a high priced item.
The idea here is to provide as much value as you can upfront. At the same time focus on getting as much traffic as you can to your offers. The traffic can be a form of Facebook, Instagram or YouTube. This applies to both the organic and also the paid. How you get customers through the door is by getting them to opt-in for a lead magnet or buy a course under $ 100.
A low ticket item can be anything under $ 100. So when you take them to your low barrier offer, now they become a customer, so now this is where it gets really fun.
Now, that you’ve already delivered your product or a lead magnet. The next step is you start to provide value since they are now on your email list. So you want to start providing value. This is part of the nurturing process.
Here are some high ticket items that you can offer:
Inner circle mastermind – where there is a course you purchase then have a mastermind in a Facebook group
One on One coaching – can be coaching for 4, 8 or 12 weeks
Group coaching – where you meet with the group once a week on a zoom call
Weekend masterminds, or seminars – Rent a mansion in Las Vegas
The nurturing process is so important because when you drive in traffic, you take your customer through a process of them getting to know you through your daily e-mails.
This creates the know, like and trust factor.
Once you have established this, you can now start the upsell process.
In this video, I am going to show you how you can leverage yourself and take high ticket affiliate marketing to another level.
The 7 Key Fundamentals that teach you how to close more sales in network marketing
How to close a sale in network marketing
The reason I’ve been able to recruit powerful leaders that have led to over 1 million customers and $ 2 billion in sales over the past 3 years is that I sucked at closing sales in network marketing…
I sucked so bad that I HAD to get good at it.
I’ve discovered some 7-key fundamentals along the way that have allowed me to close more sales in network marketing…
Which led to ultimate time and money freedom.
In order to build a tall building, there must be a deep foundation.
Let’s start building our foundation…
Have fun in the process
This is something I commit to doing every time…
Why?
When you’re not having fun, your prospect isn’t having fun.
However, when you’re smiling, laughing, and genuinely having a good time…
Your prospect is more likely to be having a great time with you and associate that “good time” with your opportunity.
Not only is having fun effective, but it’s a must for the next fundamental…
Fall in love with the process of closing sales in network marketing
I used to be super nervous…
Scared of rejection…
Fearful of what people might think…
And I would have massive anxiety towards the last minute of the presentation.
I hated it!
Closing sucked for me because I was so nervous all the time.
I had to rewire my brain to fall in love with closing.
Realize…
Once you reprogram your brain to get excited, treat it like a game, and love the process of closing…
Your closing numbers will go up drastically.
Show your prospect how to feel when closing
People buy with emotion then justify later with logic.
You may have all the cool benefits and features, but that’s NOT what gets people to sign up.
Lead with emotion.
People will be more drawn to you if they feel like you’re excited and passionate.
Assume the sale!
Assume they’re ready to get started!
Don’t just show someone the business…
Assume you’re about to launch a HUGE team with this person.
I used to use an old school method back in the day where I would bring the application already filled out with as much information as I knew about that individual.
As soon as the presentation was over…
I would say, “Now what was your phone number?”
It was so funny because most of the time they would say, “am I really doing this?”.
YES!
Now, that’s an old school method and I don’t recommend it today…
But you get the point.
Answer these questions during your presentation
Every prospect has 3 questions they will never ask you, but are subconsciously thinking…
Does It Work?
Can I Do It?
Will You Help Me?
Answering these questions throughout the presentations will limit the objections & limiting beliefs they have, therefore, leading to YOU closing more sales.
Close early and close often
When the presentation is over…
Don’t go into salesmanship mode!
Go for the close.
Closing often means if they have objections… answer those objections… then close again!
Be sold on your products and services
Be passionate about what you’re selling.
If you’re not…
Go sell something else!
Be so passionate and sold on your own product that you feel you are doing them a disservice by not having your product/service!
If you want some advanced training on leadership
Feel free to hop over to LeadwithMatt.com. I’ve got some strategies there on becoming a powerful leader and recruiting powerful leaders.
I’d love to hear what your biggest takeaway was out of this in the comments below.
If you feel like this can add some value to some others, feel free to share it.
Take care.
If you’d like to learn how to impact others, check out this blog post.
Go Make Life An Adventure
Be sure to check out my Facebook and Instagram account for daily motivational and inspirational content.
Matt Morris #1 Best Selling Author of The Unemployed Millionaire
It shouldn’t come as a surprise to anyone that’s been in business for even just a few seconds but there’s a world of difference between selling the equivalent of a bar of soap to someone and trying to sell someone … Continued Nate Leung
100% FREE COURSE
How ANYONE Can Launch The #1 Beginner Friendly Fully Automated Online Business From Home
WITHOUT having any Tech Skills, Following, Products or Experience
100% FREE COURSE
Discover How To Post For Profit On Facebook
This website uses cookies and asks your personal data to enhance your browsing experience. We are committed to protecting your privacy and ensuring your data is handled in compliance with the General Data Protection Regulation (GDPR).
Try ClickFunnels for free! Click here to get instant access and get $ 13,000+ worth of free bonuses!
Need To Generate More Leads ASAP? Check out 
Recommended: 
